People counting

Video-based people counting gives quick answers to “How many?", “When?” and “Where?”

Smart and reliable People counting

Big data is no longer just as a buzzword. Today, access to detailed, real-time insights about customer behavior is a core competitive advantage in many industries. Video-based people counting offers retailers and other service industries a way to capture and analyze customer data from their locations.

For instance, it is used by:

  • Retailers to calculate conversion rates and evaluate the results of their campaigns
  • Museums and event companies to easily provide visitor statistics

Axis solutions for people counting in retail

If you are looking for a reliable and cost-efficient way to measure footfall, our video-based People Countings solution is a perfect match. AXIS Store Optimization Suite makes it easy to:

  • Measure the number of customers or visitors
  • Evaluate and improve marketing and promotional activities
  • Optimize staffing schedules and daily operations
  • Analyze and share relevant footfall statistics

In addition you can also measure queue, gain demographics insights and estimate store occupancy.

Why video?

Modern video-based people counting uses IP cameras with embedded video analytics for maximum accuracy and reliability. The cameras are typically placed above the area where you want to count the people that enter. Authorized users can then view real-time and historical statistics from any device and location. The system is easy to add to your existing network as it’s based on IP cameras.

Customer stories

Panduro Hobby

Comprehensive upgrade of store IT infrastructure includes people counting solution and weather information

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SiB Studentsamskipnaden i Bergen/Student Welfare Organisation in Bergen

SiB contributes to a positive learning environment in Bergen

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Rajalla På Gränsen shopping centre

More effective marketing, tailored campaigns and optimized staff levels are among benefits gained by Rajalla På Gränsen shopping centre and retailers

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