Hugo Boss chooses Axis for shop security

Axis network cameras ensure the security of the premises and allow remote monitoring of shop layout

"What appealed to us was the ability to access the images transmitted by the 24 AXIS 211 cameras installed over the 3 floors of the shop in real time, in complete safety, and from anywhere in the world" explains Dominique Gazel, IT Manager for Hugo Boss boutiques worldwide.


In November 2004, the ready-to-wear clothing brand Hugo Boss opened a store at the famous Champs-Elysées avenue in Paris. In a recently renovated building, the brand occupies a surface area of 2,000 m² over two floors. The manager of the French subsidiary of Hugo Boss, Gerhard Loesch, had to guarantee the security of the whole shop while being able to access the images transmitted by the surveillance system in real time, in complete safety, and from anywhere in the world.


In consultation with its IT department, Gerhard Loesch chose Axis Communications, the world IP video market leader. The Hugo Boss management selected Axis network cameras because they offer direct access to images from the local network (from 20 workstations installed within the building) and from the private Hugo Boss network (secure access to the images via all worldwide subsidiaries of the brand). It therefore had AXIS 211 Network Cameras installed.


The use of Axis network cameras achieved three objectives:
  • Security of staff and premises
  • Remote monitoring of shop layout
  • Remote maintenance

Related links

AXIS 211 Network Camera