The first decade

Project launched in 2011 to digitize the video monitoring system of the retail chain Bemol is nearly ten years old, with less than 1% RMA in a fleet of 1,000 cameras and is now expanded with IP audio

“The system also helps to analyze customer complaints: for example, when it can prove that the establishment acted in good faith in response to complaints. In the end, the cameras wind up improving the customer experience.” Jesaias Arruda, Bemol IT Infrastructure Manager.


In 2010, Rogério Viana, the director of integrator RV Instalações, took a flight from Manaus to São Paulo to take the Network Video Fundamentals training course offered by Axis. The following year, he was awarded a project for Bemol, an electronics retailer. The chain had 19 stores and three distribution centers employing 2,200 workers, all monitored by analog cameras. Initially, 430 Axis cameras were installed. The business expanded, and Bemol saw that it could use the system to optimize operations by showing which shelves needed to be replenished and which sectors need more salespeople. At the same time, multi-sensor and modular cameras, as well as IP speakers, came onto the market.


With a fleet of 100% Axis cameras and using Digifort software, Bemol has expanded its chain to 26 physical stores and has opened 18 pharmacies. Its diversification strategy also included opening 19 lottery outlets, and it now even has a solar park with 5,868 m2 of photovoltaic panels. New camera models were installed, including the panoramic AXIS M3037-P/-PVE and AXIS M3007-PV, anti-vandal models such as the AXIS M3004-V and AXIS M3046-V, infrared bullet cameras such as the AXIS P1435-LE, and PTZs from the AXIS Q60 Series. Some stores deployed AXIS C1310-E Network Horn Speakers to transmit messages to the security team. Loudspeakers were even installed on the mobile units created by RV Instalações to monitor the perimeter.


Ten years after the launch of the project, the system now exceeds one thousand cameras, with an average RMA of below 1%. With an eye on the future, Bemol asked Axis to provide a proof of concept so it could analyze a package of technologies related to safe return. The proposal is to mix these Axis technologies with the Bemol POS system. AXIS Audio Manager Pro software will also be analyzed to provide more assertive announcements, expanding audio to functions beyond security.

Related links

AXIS M3004-V Fixed Dome Network Camera
AXIS M3007-PV Network Camera
AXIS M3046-V Network Camera
AXIS P1435-LE Network Camera
AXIS M1114 Network Camera
AXIS M3037-PVE Network Camera