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Swedish furniture retailer opts for Axis cameras
Axis network cameras installed in the IKEA store in Soroksár, Hungary
“When it comes to use of advanced systems in Hungary, IKEA is definitely at the forefront. At the time of building the new store, we wanted to gear ourselves towards digital technology, as the whole world is moving in this direction as well, and because this technology is more flexible and provides much better quality.” Gábor Lovász, Business Navigations and Operations Manager, IKEA Soroksár.
In full consideration of GDPR guidelines, IKEA wanted a system that would guarantee the security (protection of life and property) of the store. Particularly prominent areas of the store in this respect were the ones, where money transactions and movements of goods take place. Excellent image quality is a fundamental requirement for monitoring money transactions. And in areas where movement of goods takes place, 24-hour monitoring is essential, since workers drive around in forklift trucks, moving heavy goods in a vertical and horizontal direction.
IKEA and Criterion, a system integrator working with Axis as a partner, have jointly developed a system for monitoring the 33,500 m2 store and the outside areas. The challenge in this case was that this system required a higher investment on the customer’s behalf than other competing offers. Nevertheless, the coverage of the camera system, its usability and the potential number of applications have projected future returns. Through the use of digital technology, such a modern system could be implemented successfully, which not only performs the basic tasks required by the tender, but also provides statistical data that can be used for further marketing purposes.
Currently, the camera system is used for protection of life and property. Other intelligent features of the IP cameras will be exploited in the near future. Such applications will include mapping customer paths, drawing the store’s heat map, POS integration, which will allow cash register transactions to be monitored through the camera system.