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Rolling video showcase drives up sales
Locks Plus outfits mobile fleet with AXIS Companion to deliver surveillance demos to customers’ doors
“If I’m at your place of business and you ask me what you should be doing for the next step in your security, I can walk you to my truck and show you the Axis quality first hand. When customers see how easy and safe it is to use they love it. I’ve closed a lot of sales this way.” Daniel Kallan, Vice-President, Locks Plus Security Solutions, Inc.
When Locks Plus Security Solutions decided to expand its traditional locksmith business to include video surveillance security, it faced a dilemma. The small, family-owned operation had no brick and mortar store, only a fleet of three mobile vans that delivered products and services to customers’ doors. For this new venture to succeed, the company needed an innovative way to showcase its video surveillance solutions on the road.
With help from a global Axis Distribution Partner, Locks Plus outfitted its three mobile offices with compact demo systems consisting of two HDTV-quality AXIS Companion Dome V Network Cameras with onboard SD card storage, AXIS Companion video management software, a Power-over-Ethernet switch and a Belkin wireless network to simulate Internet connectivity. This allows Locks Plus’ employees to demonstrate the system by live streaming video from the cameras to their smart phone on the AXIS Companion mobile app and the monitor screen inside the truck. This gives customers an opportunity to understand how an AXIS Companion solution works in real-time.
Locks Plus takes the rolling Axis showcase right to customers’ doors giving them an opportunity to experience Axis technology up close and personal. This novel sales presentation environment has led to a significant uptick in business and word-of-mouth referrals. Locks Plus also finds that once a customer sees the AXIS Companion demo it opens the door for upselling more feature-rich Axis solutions.