Steep rise in efficiency of car dealership’s service to customers thanks to license plate recognition system

Major car dealership adopts “Vehicle Vision”, and improves customer service

“Network cameras with auto-focus function and a 16:9 aspect ratio were necessary for the car dealership’s license plate recognition system. I feel certain that AXIS Q1755 was the best choice.“ Mitsuki Shigesaki, Deputy-Director of Information Systems Department, PMC.


The major car dealership sells over 5,000 new cars in Okayama prefecture each year. The car dealership has more than 10 stores in Okayama prefecture, and customer satisfaction is an important index by which they evaluate each store’s results. The company conducts customer surveys each month and places 50% satisfaction as a major goal. In 2009, they were considering to introduce the license plate recognition system in order to improve customer satisfaction.


The major car dealership introduced PMC’s license plate recognition system “Vehicle Vision” with two AXIS Q1755 Network Cameras in July 2009. PMC’s “Vehicle Vision” license plate recognition system processes images based on video recorded by the network camera, and automatically detect a car’s license plate and scans the numbers. This system is composed with a Windows PC and Axis network cameras, and has greatly reduced costs compared to conventional systems.


At the main branch, the license plate of a car is scanned when a customer enters the parking lot, informing sales staff at once that there is an incoming customer. Because of this, sales staff can immediately start customer service without making the customer wait. In addition, not only does this system notify sales staff that customers are arriving, but it also displays information about car maintenance such as car inspections, statutory inspections, oil exchanges and tire exchanges, and information on recent visits so that the sales staff can appropriately conduct customer service.

Related links

AXIS Q1755 Network Camera