Keeping a safe eye on Melbourne’s entertainment district

Chapel Street Precinct’s Community Safety Camera Program powered by Axis network cameras

“It’s visionary for a marketing body like Streets Ahead Promotions to take on this type of project. Provided by EYEfi as a fully managed service, the system has proved to be very effective so far and can be easily updated and expanded as required.“ Simon Langdon, Managing Director of EYEfi.


Streets Ahead Promotions, Inc. (SAPI) is a non-profit retail association for shop owners in Chapel Street Precinct. A percentage of the rates paid to the City of Stonnington go into a marketing fund which is managed by SAPI. Roughly 1,000 members are covered by the SAPI ratable area, which stretches from Dandenong Road in the south to Toorak Road in the north, and from the train line on the west side to the businesses on the east side. Included in the 1,000 strong member group are The Jam Factory shopping and entertainment center, Prahran Central shopping center and Prahran Markets, along with many licensed premises, such as cafes, restaurants, clubs and bars. The members of SAPI were growing concerned about some of the public safety issues they faced as an entertainment precinct and wanted to increase public safety and security in the Chapel Street Precinct of Prahran, deter crime and antisocial behavior and in turn increase proportional visitor spend in the area.


Streets Ahead Promotions, Inc. worked with the City of Stonnington, Victoria Police, and Axis Communications’ partner EYEfi to install an effective IP camera surveillance solution to monitor the entertainment precinct. Five AXIS 214 PTZ Network Cameras and a private wireless network were deployed, enabling the Prahran police to monitor the public spaces using EYEfi’s maps-based software.


Victoria Police have provided hard and anecdotal evidence demonstrating the success of the system. There has been a significant increase in community confidence for their safety in the area, and the system has improved the allocation and deployment of local police officers as well. Even during peak times the cameras have helped make sure that police officers are deployed directly to the source of any disturbance. The camera recordings are also effective investigation tools and the content can, and has, been used in courts of law.

Related links

AXIS 214 PTZ Network Camera
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