Successfully renewed at Netz TOYOTA AOMORI

A vehicle license plate recognition system using AXIS P1357-E Network Cameras

“ Among both head office and the dealership itself, there were pros and cons to the introduction of this license plate recognition system. We hadn’t intended to introduce this system, but now, I’m very glad we did. Everyone at the dealership is very happy with it. In spite of initial concerns, the introduction of the system has received a high evaluation.” Akifumi Watanabe, Vice Store Manager, Nets TOYOTA AOMORI Co., Ltd.


Netz TOYOTA AOMORI, the Aomori Dealership of Japan’s world-famous leading car manufacturer Toyota relocated in October 2013, opening new premises. This new dealership introduced a license plate recognition system for customers visiting the premises, and this incorporates Axis network cameras. Originally, the dealership had not planned to introduce this system. However, they saw it already in operation at another dealership in a different prefecture, and witnessed how well it worked, and thus made the decision to go ahead with its installation. The Aomori dealership carried out internal research and training on how they could increase customer satisfaction, and have been paying much attention to increasing their time interacting with customers and providing them with better service. The introduction of this new system lets dealership personnel immediately confirm details of customers visiting the dealership. This new system enables even higher levels of customer satisfaction.


As customers enter the dealership, a sensor is triggered, and an image of the license plate is captured by the AXIS P1357-E Network Ccamera mounted at the canopy above the parking lot. From this image, the license plate recognition system extracts the license number, and by checking this with both Aomori dealership customer management information and dealership appointment information, the system can determine the customer identity. These results are instantly transmitted over the company network to portable terminals used by dealership personnel.


Customers can be identified as soon as they enter the dealership parking lot, and their information is immediately shared with dealership personnel. If they are an existing customer of the Aomori dealership, then even personnel who are not directly responsible for them may greet them by name, and provide them with service.

Related links

AXIS P1357-E Network Camera