Casting a protective eye over shoppers, diners and movie-goers
Golf Mill Shopping Center deploys analytic surveillance system for patron safety and thwarting insurance fraud
"The Axis cameras deliver crystal clear images even when there’s a high degree of motion, so mall security personnel can accurately assess the situation before responding." says Eugene Szatkowsi, president of Secure Integrations.
With the addition of exclusive restaurants, a multiplex movie theater, an off-track betting facility and a 24- hour fitness gym, Golf Mill Shopping Center in Niles, Illinois, felt that the increase in visitor and vehicle traffic warranted additional security measures. The mall management company, General Growth Properties, in tandem with the owners of the retail complex, decided to deploy a sophisticated video surveillance network that would proactively protect merchants and patrons throughout the million square feet of retail space and 89 acres of parking.
Without an existing cabling infrastructure in place – and no desire to incur the high cost of tearing up floors to hard wire a system – the complex needed someone to approach the mall surveillance solution from a different perspective. They hired Secure Integrations, a Des Plaines, Illinois surveillance and security integrator, to design and implement an array of Axis network cameras that could communicate over a multi-node wireless mesh network.
Mall security officers monitor the cameras from a central station as well as view the video feed on individual PDAs as they patrol the facility on their regular rounds. The multiple network cameras overtly mounted both inside and outside the mall have proved an excellent theft deterrent. The video footage has also been instrumental in thwarting fraudulent insurance claims and enabling staff to respond quickly to incidents and emergency situations. With the addition of video analytics software, the mall management company monitors patron traffic patterns at every entrance into the complex and uses the data for marketing purposes.