Supermarket manages shop floor with Axis IP cameras

Smart implementation increases flexibility for management and security

“In retail, it’s all about the Euros. A camera application simply has to work, be practical and provide an added advantage at an affordable cost.“ Ernst van der Vlist, Bovli Solutions.


Albert Heijn is the Netherlands’ oldest supermarket chain. The store in Zaltbommel was established in 1989 and started out as a smaller store in the city center. In 2007, it was moved to a store sized approximately 2400m2. Albert Heijn Zaltbommel wished to deploy cameras as a tool to manage their various activities better and to control their processes such as checkout flow more effectively. The system needed to be affordable, easy to use and flexible in its application to changes in the store. The Albert Heijn branch also has its own paid parking lot, access to which is safeguarded by a barrier arm. The cameras are needed to monitor both the shop floor and the parking lot and to limit theft and vandalism. Axis partners, Bovli Solutions and Videotronic Infosystems, were hired to realize not only a smart camera surveillance solution, but also process improvements through monitoring.


The solution uses a total of 21 Axis network cameras. This makes it possible to monitor the entire shop floor, the parking lot, office spaces and rear entrances. CamIQ software enables intelligent video content analysis, such as situation recognition and fast searches through stored images. Albert Heijn chose various camera types, including two outdoor AXIS 211 Network Cameras with DC-iris, an AXIS 216MFD megapixel Network Camera at the information desk, three wide viewing angle AXIS M1054 megapixel Network Cameras for overview images, an AXIS M1114 for face recognition at the entrance and two AXIS M3014 for direction detection.


The camera installation provides store management with a handy monitoring solution to run the shop floor better. When numbers at the checkouts increase, managers can proactively respond to the situation by opening extra checkouts before the lines become too long.

Related links

AXIS M1054 Network Camera
AXIS 216MFD Network Camera
AXIS 211 Network Camera
AXIS M3014 Fixed Dome Network Camera
AXIS M1114 Network Camera