UGO freshbars fight shoplifting with centralized surveillance system

Axis network cameras protect all Ugo delicatessen shops from theft

“The entire installation is a very accurate supervision solution designed directly for our needs. I am very satisfied with the NetRex system in combination with the high-end Axis cameras. We believe in firm collaboration for the upcoming projects as well.” Lukáš Hefka, ICT specialist, UGO.


UGO owns over 80 Freshbars and Salateria shops. They can be found at a majority of the big malls in frequented places. The beverages are prepared directly on-site, which requires the full attention of the servers. At this very moment, the stylish and modernly open stalls are threatened by the possibility of theft. The priority of this project was therefore to protect the property of the company and the staff. While there were cameras in the point of sale areas, they were not fully meeting operational requirements. The task was therefore clear. The customer had required a centralized solution allowing access for tens of users, even outside of the company’s network. Moreover, there is a possibility to add more cameras as the shop chain grows.


The complete solution is built upon Axis cameras and the VMS system NetRex MONITOR. This means that the cloud solution and remote accesses can be controlled by the customer via a web interface or phone. Thus far, over 60 IP cameras have been connected, with access for workers of individual facilities and their superiors; however, this number is probably not infinite. The system allows to simply integrate additional cameras in case of further growth of customer.


The customer has been very satisfied with the new camera system. While having originally considered utilizing intelligent analytical functions, they did not end up finding a suitable usage for them. The purpose of this installation is purely surveillance aimed at quenching shoplifting attempts and increasing employee safety. While cameras do not intervene with the selling operation in any way, the recording quality is high and at the disposal of the police in case of theft. Because of this, background documentation for further projects and growth are in preparation.

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AXIS M3044-V Network Camera