Marionnaud Parfumeries

Complete surveillance for perfumery retail chain

“We are very happy with our new surveillance system based on Axis’ solution. The success rate of revealing theft grew significantly and our plan is to have the system installed in all Marionnaud stores in Czech Republic by the end of 2010.“ Bronislava Baláková, Director of Marionnaud Parfumeries Czech Republic.


Marionnaud Parfumeries is a retailer of women’s and men’s fragrances and decorative cosmetics with more than 1250 shops around Europe. In 2004 the Marionnaud network expanded into the Czech Republic, where it now has 44 branches in 17 cities. The sales floor of each shop is between 70 and 250 m2. The main issue facing Marionnaud’s management was shoplifting, which accounted for serious loss of merchandise in their stores. Secondly, the shops often fell victim to armed robberies leading for a real need for adequate protection of the staff and premises. The original analog surveillance systems installed in some of the shops were unable to deliver the quality of images required, so that following an incident it was very difficult to identify the perpetrator.


Just before Christmas 2008, some of the existing analog cameras were replaced with new network cameras in order to relieve the situation in some of Marionnaud’s branches. The new IP network video system with megapixel cameras made it possible to capture high-detail images of nearly the entire store area.


Most of the sales floors of the 14 Marionnaud branches in Czech Republic are monitored with the new surveillance system with high IP picture quality and remote access to live images and recordings. Thanks to the high resolution digital cameras the number of cameras in each branch is kept to a minimum. The cameras provide overview images of the whole store, detailed images of shelves with expensive merchandise and faces of customers entering the shop or paying at the cash register.

Related links

AXIS 209MFD Network Camera
AXIS 216MFD Network Camera