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Axis and meldCX partner to power advanced vision AI on Axis cameras via their Viana™ platform. Trusted by Fortune 500s, accessible modules for all sizes of business - this solution delivers real-time insights to boost efficiency, enhance customer experience, and ensure security & reliability.
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How it works
meldCX integrates seamlessly with Axis cameras, recommending ARTPEC-8 models for faster processing and optimal AI, while supporting other Axis models as needed. Support for direct-to-camera deployment without extra infrastructure, allow customers to deploy ready-to-use cases like drive-thru monitoring, staff efficiency, or automated signage. For wide or multi-site setups, meldCX + Axis enables multi-camera tracking, merging feeds into one dashboard for anonymous activity insights.
The result: a proven solution that helps brands automate with confidence and achieve measurable outcomes fast.
Why Axis and meldCX?
Use cases
Explore meldCX and Axis solutions
Outdoor Billboards with Real-Time Traffic Insights
meldCX and Axis are revolutionizing outdoor advertising with smart billboards powered by the Viana™ AI Platform. Deployed nationwide in Australia, these billboards use Axis cameras to capture real-time analytics, providing actionable data beyond estimated impressions.
Key metrics include traffic volume, dwell time, and behavioral patterns. This enables building managers and billboard owners to refine advertising rate cards and maximize monetization. Privacy is ensured as all visual data is anonymized.
This combination of Axis technology and meldCX AI transforms billboards into intelligent platforms that measure audience engagement and deliver results.
Coffee Chain Use Case: In Store
meldCX partnered with a global coffeehouse chain to boost staff efficiency and customer experience. Using the Viana™ Platform on Axis cameras, the chain gained real-time insights into staff performance and production flow.
Metrics like station use, movement, and partner count helped identify bottlenecks. Results included 72% of customers were served within 4 minutes, 21% faster prep, and 46% surge readiness during peak events. This is proof that AI-driven ops deliver measurable gains.
Coffee Chain Use Case: Drive-Thru
meldCX partnered with a global coffee chain to enhance drive-thru efficiency and customer experience. Using the meldCX Viana™ Platform on Axis cameras, they gathered real-time operational data to reduce bottlenecks and improve service.
Viana tracked vehicles and transaction points, revealing that 30% of customers used Amex Tap. The longest wait time was 4:56 minutes, and closing one lane reduced congestion. By leveraging AI and real-time insights, the chain improved drive-thru performance, resulting in faster service and higher customer satisfaction.