Asura Technologies

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Mobility intelligence and vehicle analytics by Asura Technologies

Asura Technologies’ ARU PureEdge solution adds advanced vehicle recognition, parking analytics, and mobility intelligence capabilities to Axis cameras. Asura's AI-powered video analytics platform is built on a suite of purpose-built, proprietary machine learning models that identify license plates and vehicle attributes in real time.

ARU PureEdge analyzes video streams from connected Axis cameras using AI powered object detection and computer vision. As vehicles move through the camera's field of view, the platform identifies and classifies them, including:

- License plate recognition (ANPR) for vehicle identification, compliance, enforcement,

and billing.

- Vehicle attributes such as type, make, model, color, and class.

- Traffic events, dwell time, peak hour patterns and violations.

- Occupancy information for parking spaces, lanes, and zones.

The resulting data generated by ARU PureEdge feeds directly into customer systems such as Video Management Systems, dashboards, and automated workflows, enabling real-time decision-making without requiring manual review of raw video footage.

note

Please note that this is a third-party solution; it is neither provided nor endorsed by Axis, which fully disclaims any responsibility for it.

Why Axis and Asura Technologies

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Precision at scale – High-precision analytics for mobility, traffic, parking, tolling, and security.
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Identify traffic events and their flow patterns.
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Occupancy information for parking spaces, lanes, and zones.

About Asura Technologies

ARU PureEdge is Asura Technologies' AI-powered video analytics platform, built on a suite of purpose-built machine learning models. The platform adds advanced vehicle recognition, parking analytics, and mobility intelligence capabilities to Axis cameras, identifying license plates and vehicle attributes in real time and transforming video streams into actionable data and operational insights. Designed for flexible integration and scalable deployment, it enables data-driven decision-making across mobility and transportation applications. ASURA supports mobility and transportation projects of any size. The joint solution supports mid- and large-scale projects globally, covering system design, development, implementation, and maintenance. Beyond the analytics engine, ASURA delivers a comprehensive software and insights data layer, helping customers convert video data into operational intelligence while ensuring seamless integration and maximizing the value of Axis installations.

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