Course description

Learn to apply consultative selling and overcome price wars. 
This training explores the concept of Total Cost of Ownership (TCO) applied to video monitoring solutions. 
Identify hidden operational costs, understand your customers' real needs, and build value arguments based on efficiency and return on investment, differentiating your proposals and strengthening long-term strategic partnerships.

Practical information

Format: virtual instructor-led training 
Length: 6-8 hours
Language: English 
Cost: free of charge and exclusive for invited end customers

Course outline

  • Introduction to the Axis Ecosystem
    • Unified integration: video, audio, radar, and access control.
    • Overview of technologies and innovation.
  • Scene Intelligence (AI and Analytics)
    • Free analytics and artificial intelligence resources.
    • Practical applications: intrusion detection, people counting, queue management, etc.
  • Usability and Image Quality
    • Advanced features for image optimization.
    • Focus technologies, WDR, and compensation in challenging conditions.
  • Operational Efficiency
    • Network optimization and 50% reduction in bandwidth and storage (Zipstream).
    • Centralized management and device inventory.
  • Cybersecurity
    • Protection pillars: Signed firmware, Secure Boot, and cybersecurity hardening.
    • Diagnostic and monitoring tools.
  • Practical Demonstrations
    • Application of technologies in real-world protection scenarios.
    • Use of free Axis tools for support and maintenance.

Course objectives

By the end of this training, participants will be able to:

  • Understand the Axis Ecosystem: Integrate video, audio, radar, and access control in a unified way for more robust security solutions.
  • Apply Artificial Intelligence: Use analytics and AI resources to automate alerts and optimize operational processes, such as people counting and intrusion detection.
  • Optimize Image Quality: Master advanced capture features to ensure image usability under any conditions.
  • Maximize Efficiency: Implement Axis Zipstream to reduce bandwidth and storage usage by up to 50%.
  • Strengthen Cybersecurity: Apply best protection practices, including signed firmware and secure boot.
  • Manage the System: Use free management and diagnostic tools to inventory and maintain the integrity of all Axis devices centrally and efficiently.

Who should attend?

Exclusive for invited end customers interested in optimizing and managing their Axis systems.