Smart use of analytics in Polish shopping mall

A professional system from TOP-KEY along with Axis cameras support management at Galeria Malta Shopping Mall

“Not only is it easier to monitor the mall entrances but also to watch and analyze indoor customer movement, both horizontal and vertical traffic routes, provided zonal counters have been installed.” Tomasz Wojsz, Director at Galeria Malta.

Mission

Galeria Malta Shopping Mall is one of the largest shopping centers in Poznań, Poland covering a total of 162,000 square metres. The mall houses 162 retail stores, service outlets and leisure units as well as a car park with 1900 parking spaces. The manager of the site needed a convenient customer counting system that would provide reliable data at the same time. It was also required that the system should be able to integrate with other systems supporting the site and to be equipped with a function of creating queries about the data, the gathering of which had to be done with extreme accuracy and security.

Solution

Once again, following a successful implementation of the Global system from TOP-KEY at Futura Park in Kraków, Neinver chose the specialists from TOP-KEY as partners for the job. At the beginning of 2012 TOP-KEY installed a server embedded with Global2G Customer Counting System that was later integrated with the cameras from Axis Communications – the world leader in network video surveillance.

Result

Thanks to the implementation of the Global2G software, the functionality of the analytical system at Galeria Malta has risen dramatically. The precision of counting is much higher now and information about the movement of customers inside the mall is delivered. Moreover, foot traffic data were successfully integrated with the parking system data.

Related links

AXIS M3004-V Fixed Dome Network Camera
AXIS M3203 Network Camera
Retail

Partners

http://topkey.pl/