Fashion retailer has surveillance all sewn up with Axis

Excellent customer service and seamless partner integration makes Axis the perfect fit for SuperGroup

“With Axis cameras, we’ve reduced the camera count in our stores from 30 to between six and 12, which cover the entire store in perfect HDTV quality. Feedback from our store managers has been fantastic with incident identification now up to 100%. Axis’ support and customer service has been second to none.” Darren Conway, health and safety and loss prevention manager at SuperGroup.


International apparel brand SuperGroup decided to transition its legacy surveillance system to a modern, feature-rich IP network cameras. It needed the new surveillance system to provide greater coverage of the shop floor and high-risk areas, with HDTV quality video for improved offender identification. The retailer requested one, simple, scalable surveillance set-up that could be implemented across its European stores. The facilities to build-in advanced analytics and mobile access were also of fundamental importance.


Axis partnered with video management software and network video recording specialist, Wavestore, to specify a custom surveillance solution which met all of SuperGroup’s needs. Axis’ ultra-compact fixed domes from the AXIS M30 and AXIS P33 Network Camera Series were chosen for all SuperGroup’s UK installation because of their crystal-clear picture quality and broad field of view. Axis’ camera’s versatility allowed them to seamlessly blend in with the unique industrial aesthetic of SuperGroup’s stores.


Together with its partner, Wavestore, Axis delivered total surveillance coverage for SuperGroup, while reducing the camera count at each store by between 60% and 80% and increasing incident identification to 100%. Following successful installations in six of SuperGroup’s UK stores, there are plans to install the new system in another 30 stores over the coming year. In addition, Axis and Wavestore have formulated a migration path, using Axis video encoders, to phase out SuperGroup’s analogue system.

Related links

AXIS P3384-V Network Camera
AXIS M3007-P Network Camera
AXIS M3005-V Fixed Dome Network Camera
AXIS M3004-V Fixed Dome Network Camera