Keep pace with change, prepare for the future.
In recent years, financial institutions have undergone transformational change in the face of numerous new challenges. The digitalization of offerings and services, changing customer behavior and increased competition from non-traditional banking organizations and fintech challengers has meant that costs are being scrutinized (and go to market models are being reconsidered). While bank branches are costly to maintain, they are also valuable points of interaction between the bank and its customers, both adding value to the customer experience, and allowing the bank to deliver increased revenue through financial service sales. In assessing their entire offering – online and offline – banks are being forced to adapt to change and prepare for the future.
Some would have you believe that the bank branch is dying out but, to coin a phrase, reports of their death have been greatly exaggerated. What is evident, however, is that the nature of the bank branch is transforming.
While the fundamentals of retail banking will remain – lending money, taking deposits, earning interest – banks will need to be able to differentiate themselves through exemplary customer service.
Video data analytics is a logical and valuable extension to the investment already made in video surveillance and can play a key role in defining the best bank branch experience for today and tomorrow.
Advantages with video analytics
Together with our software partners we are able to offer a range of intelligent video applications for our cameras that help banks to enhance operation efficiency. People of all ages will always need a branch bank, some more regularly than others. Banks need to use technology and data analytics to solve business challenges, such as understanding:
- Footfall behavior over the course of each day, week, month (staff utilization).
- Which areas of a bank are used most? (Floor utilization).
- Customer demographics: gender, age, etc.
- When queues are more likely to build.
By using advanced analytics, banks can measure peak times of the day and deploy additional staff as necessary to reduce wait times and queue length. The customer experience is improved, while the efficient use of resources is optimized.
3 reasons why Audio is a smart choice
Creates ambiance with great-sounding background music that can help during times when customers are waiting to be assisted.
Improves security at e.g. ATMs with event-triggered announcements and direct callouts.
Provides the ability to define different audio zones in each location and manage remotely multiple locations at any time.
Every angle covered. Every area secured.
Branch offices face a variety of security challenges as criminals develop cleverer ways to circumvent traditional security measures. There are many areas to cover in a branch office, from overviews of the waiting areas and ATM vestibule, via images over the tellers, recycling area and vault, to close-up face images at the entrance and exit.
Evolving bank security
Technology seems to evolve at a faster pace every day. And with every new step financial institutions take – from adding more ATMs and self-service stations to enabling mobile banking – criminals try new ways to circumvent security measures.
Advantages with IP cameras
Are you looking for a superior video surveillance, access control or an audio solution? Do you want to be able to integrate all three in an exceptional solution? Network devices from Axis open up endless possibilities that analog devices simply can’t provide. And not only will they do more for you, they can also save you money.