AXIS People Counter

Count people to make informed decisions

  • Analyze visitor trends
  • Optimize staff planning
  • Evaluate site performance
  • Increase operational efficiency
  • Enhance marketing efforts

Make the right decisions

AXIS People Counter offers a cost-effective way to count your visitors, enabling you to analyze your visitor trends and make informed decisions that can drive business growth. From retail stores and public buildings to airports and train stations, this application is ideal for any indoor location where people counting is of interest.

Understand your visitors 

Whether you want to evaluate the impact of promotional efforts, enhance visitor experience or reduce costs by optimizing budgets, AXIS People Counter delivers actionable insight. With reliable two-way counting of people in both directions simultaneously you can quickly analyze visitor flow and identify peak visitor times. Direct access to real-time counting data can help you make informed decisions like planning and allocating staff more effectively to increase operational efficiency. Furthermore, its open protocol allows the data to be integrated into third-party business intelligence applications so if combined with POS data, you can evaluate how frequently your visitors make a purchase.

Smart decisions made easy

AXIS People Counter can be used to cover single or double door entrances as multiple cameras with the application embedded can be linked to provide synchronized counting. Remote configuration, management and monitoring allows you to view statistics from several cameras and locations at the same time. It also enables instant access to valuable insights. For instance, within the transportation industry, it can help you make informed decisions about workforce planning by identifying traffic trends. For public institutions, it can help produce reliable reports on the number of visitors which can be used to secure funding and for effective budget allocation.

Reliable data. Low Bandwidth.

This edge-based application stores information directly on each installed camera, reducing bandwidth and storage requirements and eliminating the need for expensive servers. The data is saved for up to 90 days and accessible in four ways:

  • By using a standard web browser to access the camera’s web interface.
  • By downloading static raw data, available in various formats, through an open API in the camera.
  • By using AXIS Store Reporter, our statistical web-based service. Ideal for use in multi-site and multi-camera installations.
  • Through AXIS Store Data Manager, a locally run software program for easy integration of data into third-party business intelligence applications.

Download software

The latest version of this software is 3.16.1
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For trial licenses, please contact your local Axis office.

Ready to buy

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Camera selector for retail analytics

Use our Camera Selector to find out which cameras are suitable for your scenario.

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