Live news and weather reports with Axis technology
CBS47 in Fresno uses Axis network cameras to expand local news and weather coverage remotely
“The Axis network cameras really separate us from our competition. The camera positioning, high-quality images and remote PTZ control provide cost-effective and comprehensive coverage that we couldn’t have achieved otherwise.“ Linda Danna, CBS47 Vice President and General Manager.
The news department at CBS47 in Fresno, California, was looking for fresh ideas on how to bring more live local news and weather reports to its viewers without exceeding its budget. Because the San Joaquin Valley encompasses more than 150 miles, the broadcaster could not afford – nor was it feasible – to send camera crews everywhere across the Valley on an as-it-happens basis. Still, the news team wanted to ensure that audiences in the far northern and southern regions were being served as well as those in the city.
Valley Ag Software, a Tulare, California-based network software developer and Axis partner, installed Axis high-resolution network cameras atop radio towers throughout the Valley to enhance CBS47’s weather and news gathering abilities. The broadcast-quality video from the network cameras streams over an Internet service provider’s backbone directly to the news station and CBS47 Web site. Newscasters use live feeds from network cameras to give audiences up-to-the-minute reports on local weather conditions and real-time images of news events. Viewers can also log onto www.cbs47.tv and control the live PTZ cameras.
The News Director reports that CBS47 is now able to give viewers broader coverage and the station is often the first ‘eyes’ on the scene even without sending a video crew on location. The novelty of being able to control the cameras is also drawing audiences to the CBS47 Web site. And, because the unmanned Axis network cameras operate 24/7, the newscasts can include live pictures as well as compressed time-lapse views of weather as it progresses through the Valley.