Comprehensive security for retail megastore

Axis network cameras for surveillance of Benetton’s megastore in Vienna’s Kärntnerstraße

“We are very happy with the quality and performance of the new Axis network cameras and theentire video surveillance system. The equipment has already demonstrated its value in day-todayuse and has increased security in Benetton’s megastore.“Heinz Fickel, Technical Manager of Benetton’s Vienna megastore.


In keeping with the local ambience, Benetton’s megastore in Vienna’s Kärntnerstraße offers sophisticated shopping. However, with brisk customer traffic, its operator is very concerned about protecting the store against shoplifting and attacks. With four floors totaling over 1,200m2, Benetton’s megastore in Kärntnerstraße offers the Italian fashion house’s complete collection, fromladies- and menswear to children’s clothing and accessories, all bearing the hallmarks of Benetton’s unique style. In the past, security on the retail floor was inadequate. Although a few analog cameras monitored sensitive points, the quality of the images they delivered was unsatisfactory and they did not cover all areas of the megastore.


To address this issue, a comprehensive digital video surveillance system with Axis network cameras, covering 99% of the store area, was installed in time for the Christmas 2007 season. Additional functions such as panic buttons at the tills and alarm-triggered recording increase security even further. “Just like the rest of the retail sector, we lose a relatively high proportion of stock through shoplifting in our Benetton megastore in Kärntnerstraße. We also wanted to protect our cashiers better from criminal incidents”, explains Heinz Fickel, Technical Manager of Benetton’s Vienna megastore. The aim of the megastore’s operator, Textilhandel GmbH, was therefore to provide comprehensive video surveillance for the whole building. The top priority here was for high quality images – on the one hand, they should actually deliver valuable information in the event of theft or other incidents while, on the other hand, being useful for statistical purposes (recording customer traffic, etc.) other than security.

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