New retail challenges – supported by technology

    New Year’s Eve is always filled with plans and wishes for what the new year will look like. This year, no one could have predicted that the world would change so drastically in a matter of weeks. As we all find ourselves navigating completely new and uncharted waters, where social distancing and enforced lockdowns are […]

      The retail landscape is changing: How to adjust with audio and analytics

      Not long ago, taking a trip to the retail store, dining out, and going to the gym were normal things to do, among other leisurely activities. This all came to an abrupt halt when many states put into effect shelter-in-place orders. But now, as some states begin to slowly reopen, retail stores are faced with […]

        Are retailers doing enough to secure their customer data?

        Retail is constantly transforming, with self-service checkouts, the unmanned grocery store and ‘click and collect’ providing prime examples of the innovative ways in which technology has enhanced retail operations. Yet the systems that sit behind this frictionless shopping experience, with their complex layers of customer data, present a compelling and valuable target for cyber criminals. […]

          Personalization: The heart of the retail revolution

          “The customer is always right” has long been every retailer’s mantra. But with more stock and larger stores to maintain and manage, focusing on customers can be tricky amongst the operational requirements retail staff face daily. Customers are easily attracted through floor tactics such as in store events, having more dynamic in-store experiences and personalized […]

            Marketing research as continuous practice in Retail

            If the pre-Socratic philosopher Heraclitus sat in front of a notebook today to analyze customer flow data from a department store dashboard, he would certainly say “I told you so”. According to him, nothing is permanent except change. This ancient perspective, which highlights the ever-changing nature of things, can be verified by any retail manager […]