About Louise Hobroh

Louise Hobroh has worked in marketing and communications for 20 years, within the packaging, furniture and car industry. With a Master of Science in Industrial Management and Engineering, she joined Axis in 2018 as Global Marketing Manager for the Banking and Retail segment. Since 2019, Louise has focused on driving and supporting marketing initiatives across nine regions, promoting smart solutions that improve loss prevention, safety & security, operational efficiency and customer experience for retail customers. When she is not working she enjoys spending time with friends and family in her summer house, where she also practices SUP (stand up paddle) yoga. Namaste.

Posts by Louise Hobroh:

    The seamless luxury retail experience: attracting conscious consumers while deterring criminals

    Millennials and Generation Z are now among the most affluent luxury brand consumers and their digital-led-approach to shopping is influencing global luxury trends. This market also demands personalized and seamless experiences, both in their online and offline activity. Meanwhile, in their consumer preferences, they are highly concerned with sustainability, and are placing increased demands on […]

      Safety, security, and efficiency across the logistics center

      While the significant spike in online retail volume has declined somewhat since the Covid peak, its trajectory continues to rise. In the US, at the end of last year, total e-commerce trade as a share of total retail sales reached 13%, while in the UK the current figure is more than 26%. This increase continues […]

        Enhanced safety and security solutions central to modern convenience stores and gas stations

        In the near future, the evidence is clear that the number of electric vehicles (EV) will exceed conventionally fuelled cars. For gas stations, an implication of EV growth is increased visit duration. Even with the progression in rapid charging technology, the process takes longer than filling with fuel, enhancing the opportunity for the gas station […]

          How retailers can safeguard against loss in the retail environment and improve profitability

          As brick and mortar stores continue to face challenges associated with declining footfall compounded by COVID restrictions, many are struggling to meet changing customer demands. Shoppers have come to expect faster and more efficient services which reflect the way they prefer to purchase goods. Implementing these services in store often requires an investment, but you […]

            Transforming the shopping mall experience with smart technology

            Since their mid-20th century rise, shopping malls have been shifting and changing to suit consumer habits and needs. Once designed to include a few shops anchored by major department stores, these structures have evolved as destinations for work, lifestyle and play. It’s now not uncommon for shopping malls to be a mix of retail, restaurants, […]

              Keeping fast-moving consumer goods on the move

              There’s been a monumental paradigm shift in the retail and e-commerce industry. It has happened under the influence of emerging technologies and ever-changing consumer expectations. This effect has been most prominent in the fast-moving consumer goods (FMCG) sector, driven by the wholesale move to online shopping. Fast-moving goods are having to move even faster. The […]