Louise Hobroh

About Louise Hobroh

Louise Hobroh has worked in marketing and communications for 20 years, within the packaging, furniture and car industry. With a Master of Science in Industrial Management and Engineering, she joined Axis in 2018 as Global Marketing Manager for the Banking and Retail segment. Since 2019, Louise has focused on driving and supporting marketing initiatives across nine regions, promoting smart solutions that improve loss prevention, safety & security, operational efficiency and customer experience for retail customers. When she is not working she enjoys spending time with friends and family in her summer house, where she also practices SUP (stand up paddle) yoga. Namaste.

Posts by Louise Hobroh:

    Transforming the shopping mall experience with smart technology

    Since their mid-20th century rise, shopping malls have been shifting and changing to suit consumer habits and needs. Once designed to include a few shops anchored by major department stores, these structures have evolved as destinations for work, lifestyle and play. It’s now not uncommon for shopping malls to be a mix of retail, restaurants, […]

      Keeping fast-moving consumer goods on the move

      There’s been a monumental paradigm shift in the retail and e-commerce industry. It has happened under the influence of emerging technologies and ever-changing consumer expectations. This effect has been most prominent in the fast-moving consumer goods (FMCG) sector, driven by the wholesale move to online shopping. Fast-moving goods are having to move even faster. The […]

        How network audio supports retailers – today and tomorrow

        Faced with a challenging retail landscape, providing a superior customer experience is key to attracting shoppers. I’ve seen that retailers can directly influence this by changing different aspects of the store environment, such as the display areas, layouts and adding services. Although often overlooked, audio plays a critical role here; not only in creating the […]