There’s been a monumental paradigm shift in the retail and e-commerce industry. It has happened under the influence of emerging technologies and ever-changing consumer expectations. This effect has been most prominent in the fast-moving consumer goods (FMCG) sector, driven by the wholesale move to online shopping. Fast-moving goods are having to move even faster. The […]
Faced with a challenging retail landscape, providing a superior customer experience is key to attracting shoppers. I’ve seen that retailers can directly influence this by changing different aspects of the store environment, such as the display areas, layouts and adding services. Although often overlooked, audio plays a critical role here; not only in creating the […]
Convenience has been the driving force behind many of the recent advances in retail. From offering a wider range of products and services to increasing opening hours, retailers have adjusted their offering to fit shoppers’ demands. The rise of ecommerce is no different. Websites are open 24 hours a day and shoppers can browse when […]
