Marketing research as continuous practice in Retail

    If the pre-Socratic philosopher Heraclitus sat in front of a notebook today to analyze customer flow data from a department store dashboard, he would certainly say “I told you so”. According to him, nothing is permanent except change. This ancient perspective, which highlights the ever-changing nature of things, can be verified by any retail manager […]

      Adopt and evolve: Three trends for retailers to equip the stores of tomorrow

      According to Riepl’s law – a hypothesis that was formulated by the German journalist Wolfgang Riepl – new, enhanced types of media will never make existing media types disappear. For example, the radio, won’t replace the newspaper. Instead, what happens is more of a convergence that often leads to a different way of using old […]

        Make convenience a cornerstone of your retail store strategy

        In the recent research we undertook with retail research specialists Ipsos and GfK, some of the most striking findings relates to the importance that convenience plays in the shopping experience. The ability to find products on clean and tidy shelves, try clothes on without waiting too long and in pleasant surroundings, return items efficiently and […]

          What do shoppers really want from the retail experience?

          E-commerce has dramatically changed how people shop, and led retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their shopping experience to be like and that is by asking them directly. Together with retail research […]

            What is your store showing you? Understand it with retail analytics

            Video surveillance has historically been used to monitor for loss prevention, recording footage to later be reviewed. Of course, that is a basic and prevalent function that is still necessary; thorough coverage of your store is crucial. But what if a surveillance solution could do more—to not only prevent losses but increase efficiency and ultimately […]

              Loss prevention ROI: How RC Willey improves interdepartmental cooperation

              With 13 stores and three distribution centers in Utah, Idaho, Nevada, and California, RC Willey is a major name in home furnishings on the west coast selling furniture, appliances, electronics, flooring and mattresses. Founded in 1932 by Rufus Call Willey, a door-to-door salesman selling Hotpoint Brand appliances out of a pickup truck, the company has […]