Marketing research as continuous practice in Retail

    If the pre-Socratic philosopher Heraclitus sat in front of a notebook today to analyze customer flow data from a department store dashboard, he would certainly say “I told you so”. According to him, nothing is permanent except change. This ancient perspective, which highlights the ever-changing nature of things, can be verified by any retail manager […]

      Filming rats and bats in the urban jungle of Amsterdam

      If I have learned anything since I started working in the marketing team at Axis Benelux, it is that our cameras can serve many purposes other than security.  Axis solutions can be quite useful for improving a business’ efficiency, or helping enhance the sustainability practices of an entire city. The extent of the camera’s usefulness […]

        Why invest in a network door station?

        Network door stations offer a convenient way to protect your premises. Combining communication, video surveillance and remote entry control into one single device makes it a great addition to your surveillance solution. This article examines how an open network door station could benefit your business. Superior video and audio performance Network door stations make access […]

          QR codes for smart, cost-effective access control

          Have you ever thought of sending QR codes to manage the visitors and suppliers permitted to access your facility? If not, there are many good reasons to consider using QR codes as virtual credentials instead of traditional plastic cards. Cost-effective and sustainable There are a range of QR code-based access control solutions from Axis to […]

            Spotting illegal parking with video analytics

            Vehicles parked in the red zone are a pain in the best-case scenario, and a serious danger to other road users in the worst, but Smart Cities have the potential to identify and tackle the issue quickly, preventing accidents and traffic jams. We have seen a growing trend of cities becoming “smarter”, solving everyday problems […]

              Top reasons why a small business can benefit from video surveillance

              Small business owners work hard. Arriving first and leaving last, they often take their work home with them to ensure their business is as successful as possible. Because of this, many business owners don’t take vacations and, when they do, they spend a lot of time worrying about how things are running in their absence. […]