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How it works

Standard AI’s VISION platform seamlessly integrates with your existing Axis cameras to create a digital twin of your physical retail space. By deploying at the edge, the system processes video locally and transforms it into privacy-safe spatial data without ever using facial recognition. Retailers can define custom zones within their store to continuously track shopper awareness, engagement, and conversion. These actionable insights are delivered through intuitive dashboards, empowering teams to confidently refine store layouts, optimize staffing models, and prove in-store media performance.

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Please note that this is a third-party solution; it is neither provided nor endorsed by Axis, which fully disclaims any responsibility for it.

Why Axis and Standard AI

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Prove media and merchandising impact

VISION measures how in-store media, promotions, signage, and fixtures directly drive shopper engagement and lift sales. By connecting media exposure to verified conversions, it provides real-time data to prove campaign impact, evaluate incrementally, and calculate Brand ROAS.
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Understand complete shopper journeys

The platform uses computer vision to track anonymous human movement, revealing how guests navigate the store, what they consider, and how employee interactions influence their conversion. This allows retailers to link visual engagement directly to outcomes, even when a shopper does not ultimately make a purchase.
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Optimize store execution and labor

By distinguishing shoppers from employees and measuring queue lengths and wait times, VISION helps retailers align their staffing directly with customer demand. These actionable insights empower teams to confidently evolve store layouts, improve service speed, and make every physical space perform better.

About Standard AI

Proven across global deployments in 24 countries, Standard AI is a trusted industry leader delivering highly accurate, privacy-safe intelligence on shopper behavior. Our powerful partnership seamlessly integrates the VISION platform with existing Axis cameras, transforming passive security infrastructure into active AI sensors that empower retailers to drive measurable growth without costly hardware overhauls.

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