About Louise Hobroh

Louise Hobroh has worked in marketing and communications for 20 years, within the packaging, furniture and car industry. With a Master of Science in Industrial Management and Engineering, she joined Axis in 2018 as Global Marketing Manager for the Banking and Retail segment. Since 2019, Louise has focused on driving and supporting marketing initiatives across nine regions, promoting smart solutions that improve loss prevention, safety & security, operational efficiency and customer experience for retail customers. When she is not working she enjoys spending time with friends and family in her summer house, where she also practices SUP (stand up paddle) yoga. Namaste.

Posts by Louise Hobroh:

    The seamless luxury retail experience: attracting conscious consumers while deterring criminals

    By | February 9, 2024 | Retail  0 comments

    Millennials and Generation Z are now among the most affluent luxury brand consumers and their digital-led-approach to shopping is influencing global luxury trends. This market also demands personalized and seamless experiences, both in their online and offline activity. Meanwhile, in their consumer preferences, they are highly concerned with sustainability, and are placing increased demands on … Continued

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      How network audio supports retailers – today and tomorrow

      By | March 22, 2024 | Network Audio, Retail  0 comments

      Faced with a challenging retail landscape, providing a superior customer experience is key to attracting shoppers. I’ve seen that retailers can directly influence this by changing different aspects of the store environment, such as the display areas, layouts and adding services. Although often overlooked, audio plays a critical role here; not only in creating the … Continued

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        Safety, security, and efficiency across the logistics center

        By | February 9, 2024 | Retail, Security Solutions and Applications  0 comments

        While the significant spike in online retail volume has declined somewhat since the Covid peak, its trajectory continues to rise. In the US, at the end of last year, total e-commerce trade as a share of total retail sales reached 13%, while in the UK the current figure is more than 26%. This increase continues … Continued

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          Enhanced safety and security solutions central to modern convenience stores and gas stations

          By | February 9, 2024 | Retail  0 comments

          In the near future, the evidence is clear that the number of electric vehicles (EV) will exceed conventionally fuelled cars. For gas stations, an implication of EV growth is increased visit duration. Even with the progression in rapid charging technology, the process takes longer than filling with fuel, enhancing the opportunity for the gas station … Continued

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