Kjell & Company upgrades its analog audio system to IP with the help of an innovative solution from Axis

Retail company gets the benefits of IP during gradual transition to a fully realized digital solution

“It is important to offer customers the same experience in all of our stores. The scheduling of music and messages is essential, as is being able to start and turn off the audio centrally.” Erik Ljungdahl, IT Manager of Kjell & Company.


The home electronics chain Kjell & Company wanted to enhance its audio capabilities by upgrading its analog audio solution to IP in all its 100 stores in Sweden. This would enable Kjell & Company to benefit from the advantages that an IP solution has to offer such as central control, while initially retaining its analog technology as it transitions to a full IP solution.


Kjell & Company installed AXIS C8033 Network Audio Bridge, which makes it possible to control audio and schedule playlists and in-store announcements, all while retaining an analog audio system. A central server streams music to the network audio bridge in each store. The network audio bridge then sends the music out to the analog speakers.


Kjell & Company is thrilled with AXIS C8033 Network Audio Bridge, which has given the home electronics chain a future-proof solution with all the advantages of IP. AXIS C8033 Network Audio Bridge is easy to manage and control centrally, flexible when selecting content providers, and has made it possible for Kjell & Company to create a uniform audio experience in all its stores. This has helped to strengthen the brand, improve the customer experience, and increase sales.

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AXIS C8033 Network Audio Bridge