Magnus Zederfeldt is Director Business Development Audio Solutions at Axis Communications, focused on driving the strategic growth of Axis audio solutions business globally. Previous to the current role Magnus was the Regional Director in South Asia & Pacific for Axis, based in Singapore. Magnus joined Axis in 2008 and has taken on several management roles at both regional and global level. Together with previous management experiences from Johns Manville, Anoto and Ericsson Mobile Communications. Magnus has extensive experience in international business and an affinity for working with different cultures around the globe. In his spare time, Magnus plays bass guitar in a soul band and tinkers with a vintage Volkswagen Beetle convertible. He has also developed a taste for Indian food.