Anna Arwidi joined Axis in 2016 through the acquisition of Cognimatics AB. As Business Development Manager, Retail Solutions, Anna works closely with Axis sales regions and customers, with a focus on retail analytics. Like most people she considers queuing a necessary evil, whereas good customer service makes her heart sing. She admits to occasionally shopping online, but feels strongly that brick-and-mortar store aesthetics and tailored marketing offer a more satisfying shopping experience. When she is not at Axis, Anna likes to read, mainly novels. She also enjoys travelling and spending time with her family outdoors.