Recuento de personas

Smart, reliable people counting

Understanding how many people are in an area at any time, how they move, where they congregate, and periods of peak occupancy provides valuable insight. You can use that insight to plan accordingly, take immediate action, and improve service, operational efficiency and profitability. 

Actionable insight

Access to timely insights about people’s behavior is a competitive advantage in many industries. Axis video-based people counting solutions let you capture and analyze data and identify ways to improve operational efficiency. It’s a reliable, cost-efficient way to count people and understand the flow of movement within your premises. You can set up alerts that are triggered based on the number of people present in your premises at any given time. Direct access to people counting data provides real-time knowledge for fast decision making. When Axis people counting solutions are integrated with AXIS Store Reporter, you also get instant access to statistics and graphical representations from all your installations in one place.

Soluciones Axis para el recuento de personas en el comercio minorista

Si está buscando una solución fiable y económica para calcular el tránsito de personas, nuestra solución de recuento de personas basada en vídeo puede ser la respuesta. El paquete de optimización de la tienda Axis facilita:

  • Calcular el número de clientes o visitantes
  • Evaluar y mejorar las actividades de marketing y publicidad
  • Optimizar la planificación del personal y las operaciones diarias
  • Analizar y compartir estadísticas relevantes de tránsito de personas

Además, también puede medir la cola, obtener información demográfica y estimar la ocupación de la tienda.

Occupancy estimation

Knowing how many people are present on your premises or in a certain area at a certain time lets you analyze occupancy data and make informed adjustments. You can use the information to analyze the flow of people within an area, improve the use of space, effectively allocate resources, and take measures if occupancy levels exceed your set threshold. You can set occupancy thresholds that trigger actions such as automated voice messages through a loudspeaker or send alerts to supervisors. So, you can enhance people’s experiences while optimizing costs. And when our solution is integrated with a building management system, you can optimize the use of your HVAC system and thus your energy consumption.

¿Por qué vídeo?

El moderno recuento de personas basado en vídeo utiliza cámaras IP con analítica de vídeo incorporada para obtener la máxima precisión y fiabilidad. Las cámaras suelen colocarse en la parte superior de la zona en la que desea contar las personas que entran. Así, los usuarios autorizados pueden acceder a datos en tiempo real e información histórica desde cualquier dispositivo o ubicación. El sistema es fácil de agregar a su red existente, ya que se basa en cámaras IP.

Historias de clientes

Panduro Hobby

Comprehensive upgrade of store IT infrastructure includes people counting solution and weather information

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Rajalla På Gränsen shopping centre

More effective marketing, tailored campaigns and optimized staff levels are among benefits gained by Rajalla På Gränsen shopping centre and retailers

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Adidas Central Europe East

Advanced video analysis used by leading manufacturer of sportswear and sporting goods

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