Channel program

Channel Partner Program

Accelerating solutions sales

Partner benefits

  Authorized Solution Silver Solution Gold
Prioritized technical support
Technical and sales training - Axis Communications’ Academy
Axis Certification Program
Enhanced margin opportunity ¹
Project pricing opportunity ¹
Co-marketing opportunities
Discount off MSRP on Not For Resale (NFR) demonstration equipment (up to) ¹ 50% 60% 60%
Advance replacement product service ² fee-based free free
Access to Axis Partner Network of software developers, technology vendors and consultants
Participation at Axis partner events
Secure access to Axis Partner Pages with MSRP price list, marketing material, exclusive information and business enablement tools
A&E specifications
Monthly eNews
Welcome kit and recognition certificate/plaque
Listing on Axis website ³ 3
Dedicated account manager 3
Lead forwarding 3
Specialist recognition in prioritized industry segments ³  
System design and engineering support   3
”Viking Advisory Board” eligibility    
Use of Axis Experience Center for end customer events ³    


Partner requirements

  Authorized Solution Silver Solution Gold
Buying from an authorized Axis distributor 4
Offers on-site installation and first line support
Axis Certified Professional staff ³ recommended Min. 1/country Min. 2/country
Offers complete solutions and demonstration equipment  
Non-Disclosure Agreement (NDA)  
Revenue commitment  
Annual sales and marketing plan   3

¹ Axis supports distributors with partner rebates dependent on partner levels. Actual purchase price will be determined by your distributor.
² Where available, service fee may apply. Free service offered on mission critical installations. Contact Axis Helpdesk for troubleshooting and authorization.
³ Where available. Subject to terms and conditions.
4 The partner must provide Axis with account numbers from their current Axis distributor(s).

Authorized partners receive a number of benefits including enhanced
margin opportunities.

Silver level partners receive improved margin opportunities¹, extended partner networking opportunities, Silver level qualifier on Axis website,
and prioritized technical support as compared to Authorized Partners.

Gold level partners receive improved margin opportunities¹, regular meetings, extended partner networking opportunities, prioritized
web listing, co-funded marketing opportunities and prioritized technical support as compared to Silver level partners.
Gold partners have higher revenue commitments as compared to Silver level partners.