Axis broadens surveillance horizons with unique Corridor Format offering

Johannesburg, 2010-Dec-01
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Axis’ Corridor Format™ with a 9:16 aspect ratio, perfect for narrow corridors and aisles.
Axis Communications, the global market leader in network video market, has today announced the availability of Axis’ Corridor Format™ in its surveillance solution offering. It allows increased surveillance capabilities to situations and specific applications that require a vertical field of view, like staircases, hallways, aisles, roads, runways and tunnels.

“There is a demand for cameras to monitor vertically orientated areas, with maximum image quality and limited wasted pixels in the image. Axis’ Corridor Format provides a unique, ready-made and cost effective solution to an industry wide surveillance challenge,” says Roy Alves, Country Manager, Axis Communications South Africa.

In corridors, hallways and other narrow areas, the traditional landscape format is not the most appropriate solution as it creates video streams whereby a large part of the field of view – specifically the sides of the image – is redundant. In turn this means that the image quality is not maximised and the full area and resolution of the camera’s image sensor is not utilised. On top of providing the end-user with surplus images from areas that do not require monitoring, this also results in wasted bandwidth and storage.

Axis’ Corridor Format gives a vertically oriented video stream from the camera, perfectly adapted to a narrow monitored area, which maximises image quality while eliminating typical bandwidth and storage waste of landscape formats. The Corridor Format is useful with modern HDTV network cameras that deliver a 16:9 aspect ratio since the resulting image will have a 9:16 aspect ratio – perfect for narrow hallways, platforms, tunnels or aisles.

“This new 9:16 view of the Axis Corridor Format will allow for a high-quality video image of a complete aisle using just a single network camera, even in high racking environments,” elaborates Alves.

Axis’ Corridor Format is made possible through a combination of two innovative features. First, either the entire Axis camera is installed sideways, or the unique 3-axis lens found in an Axis fixed dome camera is rotated 90 degrees during mounting. Second, the video image is rotated back 90 degrees using the camera’s configuration interface – a feature that requires superior processing power and is unique to Axis’ network cameras – so that the operator can view image as it was meant to be seen.

Axis’ Corridor Format is also supported by the majority of Axis’ fixed network cameras, which are enabled through the superior rotation capabilities in Axis’ own image processing chips.

Axis Corridor Format is supported by industry leading video management software platforms from Axis Application Development Partners, such as Exacq Technologies, Genetec, Milestone Systems, and On-Net Surveillance Systems as well as in the next version of AXIS Camera Station, 3.40.

For more information about Axis’ Corridor Format, please visit http://www.axis.com/products/video/about_networkvideo/corridor_format.htm


Notes to editors
1 Axis Communications is the global market leader in the network video market with a market share of network cameras of 33.5%. The world market for network cameras alone is forecast to be worth more than $2.5 Billion by 2012. The network camera market is set to have a CAGR of more than 35 per cent per year over the next three years, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2008 Edition’ published in November 2008.

About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms. Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm, under the ticker AXIS.

For further information about Axis Communications, please contact:
Roy Alves, country manager, Axis Communications
Phone: +27 11 548 6780, E-mail: roy.alves@axis.com

For all media enquiries, please contact:
Rochelle de Paiva, account manager, Text 100Johannesburg
Phone: +27 11 803 2800, E-mail: rochelle.depaiva@text100.co.za