Axis network cameras count visitors at global furniture stores worldwide

Chelmsford, Mass., 2010-Jun-14
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Axis Communications announced today that Axis network cameras are being installed in the world’s biggest furniture supplier to keep track of the number of visitors passing in and out of the stores. The installation comprises some hundred cameras equipped with software from Axis´ partner Cognimatics.

“There is a clear trend in the retail sector towards using network cameras equipped with intelligent software for other purposes than surveillance. This means that our network cameras are increasingly being used to optimize sales efforts and to streamline staff, store and inventory planning on site or remotely. Together with our partners we offer solutions tailored to customer needs,” says Johan Åkesson, Director Business Development, Axis Communications.

The order involves the AXIS 209FD and AXIS 212 PTZ Network Cameras, which will be mounted in the ceiling at store entrances and exits and automatically keep track of the number of visitors passing in and out. All video processing and counting will be done by the individual cameras, making the solution reliable, fast and very easy to use. As a security feature data is stored locally in the cameras for one month and can be remotely collected over a network. Data can be accessed live and data from several stores and regions may be aggregated for analytical purposes. The solution is practically infinitely scalable and standard camera equipment is the only hardware needed for the complete setup.

Axis partner Cognimatics will supply its TrueView People Counter™ software for measuring visitor traffic. It is a powerful stand-alone people counting application embedded directly in Axis network cameras, letting users leverage existing IP networks. Cognimatics also supplies web-based statistical software for managing and analyzing counting data. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web-based interface.

“By using our people counter, our clients enjoy a 100 % IP-based solution where all counting and data processing is done inside standard network cameras, using the built-in processor. The solution provides retailers with precise knowledge about customer traffic statistics which allows them to increase the performance of their business. It is probably the market’s most affordable systems in all aspects of installation, operation and maintenance,” says Tomas Tengren, Director of Marketing and Sales of Cognimatics.

For further information, please contact:
Johan Åkesson, Director Business Development, Axis Communications, Axis Communications
Phone: + 46 46 2721800, e-mail:

About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms. Axis is a Sweden-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Nordic, under the ticker AXIS. For more information about Axis, please visit our website at

About Cognimatics
Cognimatics, the leader in Cognitive Vision, is dedicated to providing efficient and innovative products primarily for the mobile communications industry and for intelligent surveillance. Cognimatics has more than 300 partners in more than 50 countries. The company’s software is found in mobile phones and surveillance cameras worldwide. More than 50% of the company's research and development staff are PhD's, known internationally for their research in the field of cognitive vision. For more information, please visit