Video surveillance market set to grow in small business sector as concerns over theft increase

Luton, 2016-Dec-13
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Research by Axis Communications forecasts that the use of video surveillance is set to rise within the small business sector as four out of five look to replace existing systems to increase security

Research by Axis Communications has revealed that the use of video surveillance is set to rise in the next two years within the small business sector.
Research conducted amongst 500 UK small business owners1 has found that 82% of video surveillance users are considering replacing their existing system with more up-to-date technology. Of those that do not have video surveillance in place, over a third (39%) are considering implementing it in the next two years. Concerns over theft and loss in addition to a desire to apply the latest technology to ensure the best quality security were reported as the primary reasons for the growth forecast.

Axis Communications, the market leader in network video, conducted the independent survey which also found that 38% of small businesses have suffered a break in or theft at their business premises. However, it is clear that owners are tackling this issue as 62% already have a video surveillance solution in place. This trend is expected to increase as 78% stated that a break in or theft within the business is a major concern now and in the future, demonstrating that it is a matter that is keeping small business owners awake at night. Two thirds of respondents believe that with video surveillance in place, their business premises, people and assets would be more secure and it would ensure peace of mind for them and their staff.

James Lowman, Chief Executive of the Association of Convenience Stores (ACS) said: “Axis’ survey into the challenges facing small businesses and the increasing demand for video surveillance is representative of a wider trend. Convenience stores in the UK lost over £120 million last year as a result of crimes committed against their organisations, with shop theft alone costing over £43 million. Network cameras are a valuable tool for retailers, not just for reporting crimes when they happen but also to use as a preventative measure that discourages potential criminals. Our Local Shop Report shows that 78% of convenience stores have surveillance cameras in their business, and we also expect this to grow over the next year as more stores invest in effective crime prevention measures.”

The newly available AXIS Companion range is specifically designed with small businesses in mind, taking enterprise-level technology and Axis’ strong video surveillance heritage and transferring it into an out-of-the-box solution. Excellent image quality ensures the greatest security offering providing customers peace of mind that they are able to monitor their premises. The range encompasses a simple installation method, including a mobile installation tool, ensuring minimal time on site for installers and a rapid set up for businesses. The system allows installers to provide a quality solution, and business owners to implement affordable and reliable network cameras that are easy to manage.

Atul Rajput, Regional Director of Northern Europe, Axis Communications states, “Installers should expect to see an increase in demand for high-quality video surveillance solutions in the small business sector as owners seek confidence that their premises are secure from theft and loss. From our research we are seeing that features such as remote access technology are becoming increasingly sought after. Video surveillance technology is continuously evolving and small business owners are becoming notably more aware that in order to ensure a high-level of security, up-to-date and systems that deliver excellence quality are an essential purchase.”

To explore the opportunity and appetite for network cameras further download the full market report: www.axiscompanion.com/market-report-uk

1. Research was conducted by OnePoll independent market researchers on behalf of Axis Communications between 22/07/2016 - 10/08/2016 via an online survey. 500 UK business owners of companies with 1-20 employees that would be involved in the decision to purchase video surveillance equipment for their company premises were surveyed.

For further information about Axis Communications, please contact:
Holly Wale, Media Safari
Phone: 01225 471 202, E-mail: holly.wale@mediasafari.co.uk

Kristina Tullberg, Content and Communications Marketing Specialist, Axis Communications Northern Europe
Phone: + 46 46 272 1800, E-mail: pressoffice-ne@axis.com

About Axis Communications
Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,100 dedicated employees in more than 40 countries around the world, supported by a global network of over 80,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website