Please add info-hk@axis.com to your address book to ensure future email delivery
* The images shown are for illustration purposes only and may not be an exact representation of the solution.
Ensuring privacy when undertaking surveillance
Surveillance and privacy are not natural bedfellows. People are accepting the use of surveillance as they begin to understand its benefits to security and safety. However, public awareness over their rights has been heightened by initiatives like GDPR in Europe and FISMA in the US. As a result, organizations have to show how they are safeguarding privacy to not only protect their brand perception, but also comply with regulations and protect people’s human rights.
Enabling compliance through technology
There are tools and technologies that help protect people’s privacy during the process of viewing, recording and exporting video. The most common are:
• Dynamic anonymization: Analytics software is used to automatically anonymize people in the video in real time.
• Permanent masking: It may involve static masking – where there are defined areas of scene that are permanently masked – or dynamic masking, where masking is applied to moving objects.
See what AXIS Live Privacy Shield can do
In addition to the above approaches, some non-visual surveillance technologies, such as thermal cameras, naturally lend themselves to identity protection and are often used in sensitive environments.
At Axis, we strive to provide customers with the guidance and tools to help people secure their video data and safeguard privacy. Call us on 25983023 or email us on info-hk@axis.com for more information.
