Axis Communications, Ipsos and GfK surveyed consumers to understand their ideal shopping experience and to help retailers design the stores of the future. Our report highlights top findings and insights into what consumers really want.
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Top three reasons for visiting a physical store in:
To see and feel the product
To get direct advice from the sales assistant
Shanghai: To get more enjoyable experience
New York: To save money
France: To get the product immediately
"The ideal store would be a place where human interaction is maintained and augmented with technology. Where the act of purchasing something is enjoyable for the customer and encourages them to do it again."