Axis launches open application platform for video analytics

Singapore, 2009-Sep-22
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Axis Communications, the market leader within network video, today announces the launch of AXIS Camera Application Platform. The platform allows third-party development of applications that can be downloaded and installed on Axis network cameras and video encoders.

“AXIS Camera Application Platform is an open platform that makes it possible for application developers to market and sell Axis-compatible applications,” says Johan Paulsson, Chief Technology Officer at Axis. “The platform supports video analytics applications that provide the products with intelligent capabilities such as recognition, counting, detection and tracking.”

Compatible applications can be installed on Axis network cameras and video encoders to extend their functionality to meet specific end-user needs. At launch, the open application platform is available in one of Axis’ most popular products, AXIS P3301 Fixed Dome Network Camera. “This is only the beginning,” says Johan Paulsson. “The platform is a cornerstone of our video analytics strategy and will be implemented in the majority of our products during 2010.”

The open application platform has attracted great interest among Axis’ development partners. AgentVi, Aimetis, Cognimatics, IBM and Via:Sys are five of Axis’ partners that have participated in the development of the concept.

“This open approach, which allows third-party development of Axis compatible applications, will help accelerate the use of video analytics in the security market,” says Jo Stark, Global Director of Digital Video Surveillance at IBM. “The ability to download functional updates will simplify the deployment and tuning of client projects, allowing clients to better leverage device generated data, and turn such data into more relevant and more actionable information.”

For more information about AXIS Camera Application Platform and Axis-compatible applications, please visit www.axis.com/applications/.



About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on NASDAQ OMX Stockholm, under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com.

For further information, please contact:
Stella Quek, Account Manager, Text 100 Pte Ltd
Phone: +65 6557 2717, Email: stella.quek@text100.com.sg

Sharon Chong, Marketing Manager, South Asia Pacific, Axis Communications
Phone: +65 6836 2777, E-mail: sharon.chong@axis.com