Axis boosts expansion plans with appointment of new Sales Director for Northern Europe

Luton, 2016-Oct-17
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Internet of Things (IoT), automation and big data specialist, Håkan Johansson, joins Axis as Sales Director for Northern Europe, bringing over 30 years’ experience at the cutting edge of technological innovation in a bid to further support Axis partner growth

Axis Communications appoint Hakan Johansson as Sales Director for Northern Europe to boost Axis and its partners’ growth
Axis Communications, the market leader in network video, continues its accelerated growth strategy with the appointment of Håkan Johansson to the position of Sales Director for Northern Europe, with responsibility for the Nordics, UK and Ireland. Håkan’s work with system and process automation, IoT and big data will be key in driving Axis and its partners towards their combined goals, synonymous with the creation of a smarter and safer world through an increased uptake of innovative technologies.

Prior to his appointment, Håkan worked with Liaison Technologies, specialists in cloud-based data integration and data management solutions. Johansson joins the team with over 30 years’ experience in sales and management, having held senior roles at Motorola, Avaya and Anixter, amongst others. His previous roles spanned across the UK, Belgium and the USA, making him a perfect choice to help fulfil both Axis and its partners’ growth plans.

Speaking on his appointment, Håkan Johansson states, “I’m hugely excited to have been given this opportunity. Axis is a leading network video company in an expanding industry, which is going through rapid technological change. With a background working for companies operating in network, telecom and cloud services businesses, I will add value to Axis and its partners while helping to further drive strategic direction.”

Håkan Johansson continues, “Axis is a manufacturer with an indirect channel and go-to-market strategy, which I see as very positive and exciting. It is a great privilege to work for a company of Axis’ calibre, with highly skilled engineering teams and a professional, trustworthy sales strategy.”

Atul Rajput, Regional Director of Northern Europe at Axis Communications, states, “We’re immensely pleased in welcoming Håkan to our growing team. With a skill set in innovative technologies, set to become increasingly prevalent within our industry, I am confident Håkan is well placed to oversee Axis’ sales strategy across our Northern Europe territories and support Axis partners in their growth. With a number of recently completed acquisitions, Axis is entering the next stage of its development; this appointment is testament to providing the sales and strategic backbone needed to support it.”

For all Axis media enquiries and further information about Axis Communications Northern Region, please contact:

Kristina Tullberg, PR and Communications Specialist, Axis Communications Northern Europe
Phone: + 46 46 272 1800, E-mail:

About Axis Communications

Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network.
Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,900 dedicated employees in more than 40 countries around the world, supported by a network of over 70,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website

Follow us on Twitter: @Axis_NEur