Axis supports sales expansion with designation of specialist to new UK & Ireland Sales Manager role

Luton, 2016-Jul-20
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Security and network video specialist David Needham has been appointed to the newly created role in order to manage, support and grow the UK & Ireland sales team’s ongoing success

Axis Communications appoint David Needham as UK & Ireland Sales Manager
Axis Communications, the market leader in network video, has strengthened its expertise and service offering with the appointment of David Needham to the new role of UK & Ireland Sales Manager. David, previously a Key Account Manager at Axis, has over 20 years of sales experience working with global security brands. The newly-created role reflects a strategic decision by Axis to provide a growing sales team with the management and direction it requires to continue to satisfy appetite for network camera sales in the UK&I. The role will see him manage the UK&I team of Key Account Managers, realising the benefits of Axis’ innovative network video technology for a range of businesses seeking support in driving business growth.

With a background in electrical engineering, David has a vast knowledge of network video operations in access control markets across EMEA. His appointment will support Axis in raising awareness of the benefits of the Axis Internet of Security Things. Whereas the IoT connects devices together and allows them to send and receive data, the Axis Internet of Security Things allows network cameras to think and make decisions independently. Axis’ range of internet-enabled network cameras and newly launched audio and video solutions will ensure organisations’ premises are kept secure, while enhanced intelligence will help improve operational efficiency to support ROI and growth.

David Needham, UK & Ireland Sales Manager at Axis Communications, states, “Axis is the pioneer in intelligent security solutions and has moved far beyond manufacturing products that serve only a surveillance purpose. Surveillance is rarely a standalone requirement, with firms coming to expect interaction between devices connected to the internet. For example, customers are seeking network video systems integrated with access control units. I look forward to supporting and growing our customer base looking to make the most of these intelligent new solutions to drive business growth.”

Atul Rajput, Regional Director of Northern Europe at Axis Communications, states, “We’re pleased to announce this senior appointment tasked with driving our successful UK&I sales team. With David's in-depth knowledge of the network video market, aligned with a proven ability to sell complex solutions and a strong track record of achieving consistent high sales growth during his career at Axis, I am confident that David is the ideal candidate to continue to grow and develop our team in the UK.”

Atul Rajput continues, “This strategic appointment further demonstrates our commitment to supporting our partners as they look to explore the many and varied opportunities available to them. Our commitment to providing innovative solutions that help create a smarter and safer world continues and the appointment of David will be central to driving this forward.”


For all Axis media enquiries and further information about Axis Communications Northern Region, please contact:

Kristina Tullberg, PR and Communications Specialist, Axis Communications Northern Europe
Phone: + 46 46 272 1800, E-mail: pressoffice-ne@axis.com

About Axis Communications


Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network.
Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,900 dedicated employees in more than 40 countries around the world, supported by a network of over 70,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com

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