Axis is watching ewe…

Luton, 2014-Apr-15
This content is available in the following languages: English

A North Yorkshire farm has installed the latest in IP video technology to enable everyone to see all the new arrivals of lambs this spring.

Mainsgill Farm in Richmond has fitted an AXIS P5534 PTZ Dome Network Camera to overlook the barn and the pens in which the sheep are giving birth, in order to allow visitors to the farm and its website the unique opportunity to see the lambs being born.

The high definition camera provides a constant live stream of events from inside the barn, showing all the new additions to the flock and giving viewers the chance to watch the lambs being fed. ‘Lambing Live’, as it has been nicknamed, is not only an educational tool for schools and children, but it also makes fascinating viewing for adults.

As well as the latest Axis cameras, the internet video feed uses ‘Streamdays’, an open platform hosting solution for converting an IP camera into a streaming webcam, from NW Systems Group.

Frank Crouwell, managing director at NW Systems Group said: “This was a great little project for us. The live video stream clearly provides the obvious ‘cute’ factor but it also serves as a very good educational tool for adults as well as children.

“As an Axis Gold Partner, we have worked with Axis for 10 years and have always found its cameras to extremely reliable and durable. We used an AXIS P5534 PTZ camera for this application as the HD 720p high quality footage allows activity in the barn to be clearly seen in real time. The 360 degree rotation means the camera is easily able to view the whole barn and an 18x optical zoom enables close-up viewing without losing image quality.

“For this installation, we also made use of the camera’s audio in/output function meaning that visitors watching the live web feed could not only see what was happening in the lambing barn but also hear it as well – adding to the overall experience.

“We currently host nearly 300 of these sorts of live web feeds, especially on our current Streamdays2 platform which is able to stream full frame rate footage. The Streamdays platform is extremely popular with the website attracting 3 million unique visitors every year. The web feeds are mainly used by our customers as a way to drive traffic to their websites and increase visitor dwell time. They provide unique and fun web content that can easily be shared across social media channels.”

Andrew Henshaw, owner of Mainsgill Farm added: “The Streamdays installation has helped all aspects of our business grow and expand both in terms of hits to the website and visitors to our farm shop and team room. We have been astounded by its popularity.

“Due to our location, many of our customers can only visit us when travelling across the country to Scotland. The live internet camera feed really allows our customers to feel involved in the lambing from the comfort of their own home.

“The image quality from the camera is excellent, vibrant and just like you are watching it in person. The zoom and positioning of the camera allows us to get a wide scope of our nursery and the movement of the camera can catch everything that is going on with the lambs.”

Atul Rajput, regional director, northern Europe at Axis Communications concluded: “This project really shows that the potential applications of network video extend far beyond that of simply security. The live feed has proved to be a real hit and in the last two weeks alone has attracted some 16,000 online visitors – it’s is great way to bring nature direct to people’s doors.

“The network camera can easily be re-located and reinstalled by the farm staff themselves so it can be used all year round. Even though, it’s currently watching the spring lamb nursery, it’s previously been used by the farm to monitor goats, llamas and even two camels, Doris and Delilah!”

To watch the live feed from the Mainsgill Farm lamb nursery camera, click here.

For Axis media enquiries, please contact:
Alex Henshall or Eleanor O’Connell at Good Relations Regional
Phone: + 44 (0) 1625 500800, E-mail:

For further information about Axis Communications, please contact:
Kristina Tullberg, Regional PR Specialist, Axis Communications
Phone: + 46 46 272 1800, E-mail:

About Axis:
Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,600 dedicated employees in more than 40 countries around the world, supported by a network of over 60,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ OMX Stockholm under the ticker AXIS. More information about

For more information about NW Systems Group visit:
For more information about the Streamdays platform visit: