Axis Communications Announces U.S. Expansion Plan to Strengthen Local Resources for its Partners and Customers

Chelmsford, Mass., 2014-Feb-04
This content is available in the following languages: English

Expansion Plan enables Axis to get even closer to partners and joint customers via Business Area offices with unique Axis Experience Centers opening across the U.S.; Plan builds upon the 30-year-old company’s long-term growth strategy while promoting from within and attracting local talent throughout North America

CHELMSFORD, Mass. – February 4, 2014 – Axis Communications, the world leader in network video, announces its U.S. Expansion Plan designed to bring Axis even closer to its partner network and end-customers while intensifying local resources to meet demand in the fast growing physical security market. The Expansion Plan, which went into effect January 1, enables Axis to remain nimble while scaling to meet partner needs during this growth period.

Six Business Areas, One Goal: Closer to the customer

Axis has designated six U.S. Business Areas: Northeast, Mid-Atlantic, Southeast, Midwest, South Central and West. Operations that thrive on regional knowledge and face-to-face interaction will move to each Business Area – including sales, field sales engineering, local event marketing and Axis Communications’ Academy training – to provide partners with maximum local support and business resources.

Additionally, each Business Area will have a dedicated customer-facing office complete with its own unique Axis Experience Center to provide an interactive environment that best showcases the full range of Axis’ network video products integrated with partner solutions and how they apply to the surveillance business. The individual Axis Experience Centers will also feature facilities designed for Axis Communications’ Academy courses and partner trainings as well as boardroom-style meeting rooms to be used by Axis partners.

Three new offices are planned to open in 2014, including the Northeast office located within Axis’ Boston-area North American Headquarters open today, the Midwest office opening in Chicago planned for Q2, and the West office opening in the Los Angeles-area during the second half of 2014.

“Partners and customers are key to Axis’ long-term success and the Expansion Plan enables us to get much closer to them,” said Fredrik Nilsson, general manager, Axis Communications, Inc. “We’ve seen the direct impact opening offices in Canada and Mexico has had on our regional success, as well as how valuable customer-facing facilities like our Boston-area Axis Experience Center can be. This plan replicates our closer-to-the-customer success across the U.S.”

The six Business Areas will each be run by a Business Area Manager who is responsible for all local operations and will report directly to North American Director of Sales Larry Newman. Reporting directly to the Business Area Managers will be an Area Sales Manager for each Business Area responsible for managing the sales teams in the 24 newly defined sales regions.

Continued Axis Opportunity: Path to promotions, local talent

“Axis celebrates its 30th anniversary this year and the Expansion Plan follows our long-term company ambition of thinking globally while acting locally to make the world a smarter, safer place,” said Newman. “The Business Areas and local offices not only help us better support partners and end-customers but also open new career opportunities for our team. I’m excited that the Expansion Plan allows us to promote from within and reward the best team in the security industry.”

Axis North America has experienced tremendous growth over the last few years, including the addition of more than 60 new regional employees in 2013 alone. The company currently has nearly 30 open positions in the U.S., Canada and Mexico.

“Local offices also make Axis even more attractive to potential employees across the U.S.,” continued Newman. “We’re in great position to attract local talent and scale as a company as we keep up with the fast pace of hiring created by the growing IP video and access control markets.”

This Expansion Plan follows several consecutive years of new office openings in North America. In 2010, Axis opened the doors to a Canadian office in Ontario, followed by the grand opening of its Mexico, Central America and Caribbean office in 2011, and then the ribbon cutting of a new North American Headquarters complete with the first regional Axis Experience Center in 2012.

About Axis Communications
Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,600 dedicated employees in more than 40 countries around the world, supported by a network of over 60,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website

Matt Flanagan
fama PR, Inc.

Domenic Locapo
Axis Communications, Inc.