Retailers missing out on benefits of IP-based surveillance due to IT concerns

Luton, 2011-Apr-06
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Many retailers are being prevented from deploying IP-based surveillance due to a lack of collaboration with their IT departments, according to a recent report commissioned by Axis Communications, the global leader in the network video market.

The independent report by the Centre for Retail Research (CRR) examines current and future CCTV use in the UK. It reveals that nearly half (42.7%) of the respondents cite a lack of collaboration with their IT departments as the reason they are unable to roll out IP-based surveillance across their stores. Axis believes that this barrier to adoption is largely due to the misconception that network video cameras will take up too much data network bandwidth.

Commenting on the report, entitled ‘Retail use and experience of CCTV in the UK,’ Professor Joshua Bamfield from the CRR said: “The majority of retailers are claiming that a lack of collaboration with their IT department is preventing them from moving towards a digital upgrade. However, there is a minority of retailers that still claim they do not need IP surveillance or that upgrading is simply not a priority for their business.”

“Although analogue CCTV clearly still dominates in this sector, the report also shows that the vast majority of retailers are considering moving towards IP-based surveillance in the future, so obviously appreciate the numerous benefits that networked camera solutions can bring to the business far beyond just security and protection of stock.”

The impact of this technology on the company network is often misunderstood, and this report suggests that this may still appear to be the case in the retail sector. Atul Rajput, retail business development manager, Northern Europe, at Axis Communications said: “File sizes can be easily managed by the adoption of efficient compression techniques commonly used throughout the global consumer video industry and retailers can also control when and how video files move across the company network so that footage isn’t continuously streamed.

“Network video surveillance adds real business value for retailers and is capable of far more than helping to reduce shrinkage. It can be simultaneously deployed to help analyse customer behaviour and therefore help improve the customer shopping experience. If video is perceived as delivering business value, perhaps IT departments may be more inclined to embrace network video.

Making the move from traditional analogue CCTV to IP surveillance is easier and more cost effective than many people realise. Retailers can also make the most of their existing investment in analogue technology and upgrade to an IP-based solution using video encoders which bring footage onto the network.”

Axis has worked with many well-known retail brands to successfully upgrade their surveillance systems to IP with minimal impact to their networks.



About the report:

The report entitled ‘Retail use and experience of CCTV in the UK’ was conducted by the Centre of Retail Research, Nottingham http://www.retailresearch.org/ and commissioned by Axis Communications.
The report was based on the opinions of 363 respondents, ranging from single-store retailers to those with more than 400 outlets. Retailers who responded to the questionnaire had a combined total of 29,240 stores (about 9 per cent of the UK’s retail outlets) 40 per cent of the report’s respondents were from food stores, the other 60 per cent from non-food.

Notes to editors
1 Axis Communications is the global market leader in the network video market. The network camera market is set to have a CAGR of 27 per cent per year over the next five years. The world market for video surveillance products is forecast to be worth more than $14,474 million by 2014 according to industry analyst house IMS Research
(http://www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2009 Edition’ published in August 2009.


About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com .


For all media enquiries, please contact:
Fiona Whyatt, Insight Marketing & Communications
Phone: + 44 (0) 1625 500800, E-mail:axis@insightmkt.com