Café Coffee Day enhances customer experience with Axis network surveillance cameras
Installation cuts down on manual intelligence visits and enables Café Coffee Day (CCD) to service customers better
“Our objective was to implement a surveillance system that goes beyond ensuring security and actually serves as a tool to enhance the overall operational efficiency. With 24/7 surveillance, the top level management will have a window into all the locations at all times, irrespective of their physical location and this will enable us to enrich our overall customer experience.” Venkatesh Babu S, Head-MIS, Café Coffee Day.
The management of Café Coffee Day (CCD) was looking for a surveillance system that would help them in multilocation remote monitoring, staff management and store management, all from a central location. Further, CCD required that the cameras have aesthetic appeal and blend in with the Café’s interiors to maintain the décor of the stores. Being the leading coffee retail chain in the country, CCD places considerable emphasis on ensuring customers’ comfort and privacy. So, the surveillance systems had to be implemented in a way that didn’t compromise the customers’ experience.
CCD has deployed a surveillance system at 500 Cafes in the first phase of installation, with an average of two cameras per outlet. AXIS M3011, AXIS M3004-V and AXIS M3203 Network Cameras have been deployed in the dispensing and the billing counters for monitoring. These cameras are specifically designed for Café’/restaurant business as these are high definition vandalproof cameras with edge storage best suited for this purpose. The next phase of installation is ongoing and CCD plans to install cameras in outlets across India.
The installation has been successful and enabled CCD to centrally monitor all the stores, especially to ensure consistent customer service across locations. Real time monitoring has reduced the need for senior authorities to travel to remote locations to monitor the stores. This has led to reduced costs and dependency on manual monitoring.