Helping women into technology with Pink Programming

February 12, 2018
In encouraging more women to enter the world of IT and technology, Axis is a supporter of the Pink Programming initiative. For the second year, Axis has renewed the sponsorship with Pink Programming to continue working for both Axis and society in general.

Pink Programming, a not-for-profit organization located in Stockholm, Gothenburg, Malmö and Oslo, aims to encourage more women into technology through coding events. The summer and winter training camps are typically held in beautiful countryside surroundings, and feature activities such as canoeing, hiking and skiing in addition to the technical workshops.


Katarina Berg, software developer at Axis in Lund and a volunteer at Pink Programming, explains: “We want to inspire more women to start coding. We have created a forum with empathy and a positive atmosphere. It is a welcoming and inclusive environment for women and others who do not feel represented among programmers on account of their gender.”


Axis is a sponsor of Pink Programming, in addition to encouraging employees such as Berg to volunteer to help organize, run and instruct at training camps. For instance, Axis hosts Pink Programming Sunday events at the Axis headquarters, where women meet up and code together for a day. And while more women entering the technology sector directly benefits Axis, it is the broader benefits that Berg sees as being most valuable.


She continues: “Getting more women into the IT sector is not just an important question for Axis but for society in general. A more uniform gender distribution benefits individuals, companies and society, as well as bringing much needed additional skilled employees into the workplace. Experience also tells me that results are much better if more individuals with different perspectives contribute to developments.”

Madeleine Eibrand
For further information, please contact: Madeleine Eibrand, Communications Specialist, Axis Communications
Phone: +46 46 272 18 00
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