Building the business case for parking violation detection technology
Who is the typical customer of AXIS Parking Violation Detection, and what are the benefits?
Customers generally fall into two camps – local authorities and governments, and private property and business owners.
For public sector bodies, such as local authorities, governments and other municipal organisations, their priority is ensuring that traffic moves smoothly and that their citizens are safe. Vehicles that block lanes dedicated to public transport, cycle lanes, pavements or access for emergency services put lives at risk and/or cause congestion.
For property and business owners, they do not want their operations to be hindered by vehicles. For example, we talked to an airport company that had an issue with taxis parking on a private road. Or imagine you run a concert venue with a drop-off zone and people are waiting longer than they should.
In each case, AXIS Parking Violation Detection technology can trigger a warning so traffic wardens or security personnel can go down and speak to the driver to move them along, or if attached to horn speakers, live and pre-recorded messages can be communication to drivers of vehicles blocking routes.
Organizations are under constant pressure to do more but with less people, which is where technology comes in.
Can you outline how parking violation detection works?
Using an existing or new Axis camera, you can load Axis’s monitoring technology onto the system, much as you would install an app on a mobile phone. You can then place the camera in an area where you don’t want people to park or loiter too long. The camera will then monitor the area with a range of up to 100 metres and flag whenever a vehicle is blocking a restricted zone or has overstayed the allowed drop-off time that you have set.
The solution captures data so organisations can learn about parking behavior over time and plan policy and infrastructure accordingly.
Where do you see parking violation detection technology being deployed?
Pretty much anywhere where there’s a need to avoid blockage. For example, access to hospitals, fire stations, single-lane roads, in areas around schools and bus stops. Imagine if someone is blocking a bus stop outside a school – the bus would have to move along and drop the children at a potentially dangerous space, so young lives would be put at risk.
Parking Violation Detection technology flags when a vehicle is in a restricted zone so that responsible agents can move it along or issue a live or pre-recorded announcement via a public address system.
For areas where there is a maximum wait time, you can set the allowed timeframe – for example, 30 seconds or 20 minutes – and the alarm will activate once that time has passed.
Are there any data protection considerations that organisations hoping to run parking violation detection technology need to factor in?
Our technology detects illegally parked vehicles, it’s not a license plate recognition camera. Due to the General Data Protection Regulation (GDPR), organisations are not able to store data held on individuals without their express permission.
From the public perception point of view, it’s different if we’re talking about cameras on private property compared to public spaces. We expect to see more interest in parking violation detection technology from countries that are already accustomed to cameras rather than those that have been slower to deploy.
Parking violation detection technology not only helps avoid accidents and traffic jams, it also has the potential to change driver behaviour over the long-term. More fluid traffic flows mean more satisfied, less stressed citizens and, because AXIS Parking Violation Detection technology can utilize existing video surveillance infrastructure, it can be a very efficient way to identify offences and act against it.