Axis’ network cameras enable Bonhams’ auctions to be viewed live over the Internet
Quru ‘LiveBid’ incorporating Axis network cameras allows registered users to see auction lots in real time from anywhere in the world
“Video has made improvements to our business that we could not have conceived before the trial. Historically, surveillance cameras and CCTV were something that we saw purely as a security measure and not a tool we could use to really improve the way we run our business.“ Matthew Girling, CEO Europe, Bonhams.
Bonhams is a privately owned British auction house and one of the world’s oldest and largest auctioneers of fine art and antiques. It had been working with Quru, to develop a bespoke Enterprise Resource Planning (ERP) application allowing it to handle the entire auction process. Building on this, a ‘LiveBid’ application was launched last year that allowed real-time bids to be made from anywhere in the world via the Internet. However, even though the system was successful, it was audio-only and it was clear that Bonhams was keen to add video so that bidders could not only hear the auctioneer but actually see them. It would bring a whole new dimension to the auction experience and give Bonhams a clear competitive edge.
Following a proof of concept trial over a six-month period, the application was re-launched with live footage captured and streamed using AXIS P5534 Network Cameras.
Thanks to Axis network cameras incorporating Quru’s ‘LiveBid’ application, interested parties can not only hear the auction online and bid on lots from anywhere in the world, but also see the auctioneer, enhancing the whole auction experience for those not able to attend the auction rooms. It has resulted in a system that is being rolled-out to other Bonhams’ auction houses across the globe.