Axis Innovates - Creating a smarter and safer tomorrow

Press release
21 June, 2021 - Johannesburg, South Africa
Join us for Axis Innovates, the two-day event will host a range of conversations on the changing landscape of technology, artificial intelligence, cybersecurity, body-worn cameras, network audio, and more.

“The world is changing rapidly, and with increasing digitalisation, globalisation and urbanisation, we need to forge ahead with smarter solutions that empower us to remain safe today while experiencing greater convenience and efficiency tomorrow,” explains Ettiene Van Der Watt, Regional Director at Axis Communications MEA.


Over the past year, the world has been challenged to adapt and transform. Fittingly, the theme for Axis Innovates is Creating a Smarter & Safer Tomorrow – an amalgamation of that perseverance and consistent innovation. The event aims to empower the Axis ecosystem – partners, distributors, consultants, and end customers – and is also open to industry professionals.  

Axis Innovates will bring together 15 speakers, 18 high-impact conversations, and unparalleled insights from industry leaders, including:


  • Ettiene Van Der Watt, Regional Director (MEA)
  • Christina Behle, Business Development Director: End-to-End Solutions (AB)
  • Jenny Månson, Industry Segments Director: Smart Cities (AB)
  • Johan Paulsson, CTO (AB)
  • Peter Lindstrom, Vice President Sales (AB)
  • Peter Reitz, Director: Product Development (AB)
  • Sheetal Rao, Sales Director (MEA)




Future Outlook

The event will explore the future of technology, how to apply these innovations to solve new customer needs, and how to boost engagement for a smarter, safer world.

Artificial Intelligence (AI)

One of the most sought-after innovations today, Axis Innovates will dive into the very definition of AI and demonstrate successful AI applications. It will also touch on what analytics can do for safety, security, and operational efficiency.

Innovation Roadmap

The way businesses define, develop, and build products and solutions is changing. From being vertical oriented and device or location driven to being more horizontal and hybrid, the event will discuss this fascinating trend and share the latest updates on the Axis portfolio.


Axis is committed to promoting sustainable ways of working across its entire value chain to benefit its suppliers, distributors, partners, customers, co-workers, and owners. Attendees will learn about the company’s ongoing endeavours towards a more sustainable, ethical, and responsible future.

“While security will always be our main focus, we are gradually expanding into related markets with new network-based products and solutions. The purpose of our Axis Innovates event is to challenge the status quo and fuse human imagination with intelligent technology for a smarter, safer world that future generations can enjoy,” concludes Van Der Watt.


Don't miss Axis Innovates on 22 - 23 June 2021.


Reserve your seat
Axis Innovates
Terri Miller, Axis Communications
For further information, please contact: Terri Miller, Marketing Coordinator, Axis Communications
Phone: +27 11 548 67 80

About Axis Communications

Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, intercom and audio systems. Axis has more than 3,8​00 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information about Axis, please visit our website