What can you expect? A customized agenda with your business needs in mind.

  • Explore this year’s Partner Showcase featuring over 20 Axis technology and software partners
  • Get a detailed look at the latest industry trends, and Axis technology and solutions, and learn how they can benefit your company
  • Meet with Axis' executives and North American leadership team
  • Meet like-minded professionals through extensive networking opportunities and activities
  • Choose from various workshops that you find relevant to your organization. **See further details on this years exciting workshop line up below.

Here are some topics that are heating up!




Cyber-crime costs could hit $6 trillion by 2021. Don’t become a statistic! Learn why you should protect your business and how to do so.

Internet of things  


The IoT world is expected to grow to 200 billion objects by 2020. Learn how and why it’s critical to upgrade your business and stay connected.



It’s important your business plays an active role in its community. Learn why, and join us as we take part in our own hands-on activity with Mission500 to benefit local Seattle neighborhoods.

Agenda Outline

Monday, November 6th

  • All Day Arrivals
  • Registration: 12:00pm-6:00pm
  • Partner Technology Showcase & Dinner: 4:30pm - 9:00pm

Tuesday, November 7th

  • Breakfast: 7:30am - 8:30am
  • Axis Keynote: 8:30am - 9:15am (Martin Gren, Fredrik Nilsson & Bodil Sonesson, Axis Communications) 
  • End Customer Presentation: 9:15am - 9:45am
  • Axis Solutions Roadmap: 10:15am - 11:30am (Steve Burdet and Michael Chen, Axis Communications)
  • Session 1: 11:45am - 1:00pm
  • Lunch: 1:00pm - 2:00pm
  • Session 2: 2:00pm - 3:15pm
  • Offsite networking event & dinner at Pike Place Market and The Pike Brewing Company: 4:30pm - 9:00pm

Wednesday, November 8th

  • Breakfast: 7:30am - 8:30am
  • End Customer Keynote - Microsoft: 8:30am - 9:00am (Mike Howard, Chief Security Officer)
  • Axis Panel: 9:00am - 9:40am
  • Axis cybersecurity panel: 9:40am - 10:20am
  • Session 3: 10:50am - 12:05pm
  • Lunch: 12:05pm - 1:00pm
  • Partner Technology Exhibit Ice Cream Social: 1:00pm - 2:00pm
  • Session 4: 2:00pm - 3:15pm
  • Session 5: 3:45pm - 5:00pm
  • Group Photo: 6:15pm
  • Partner Appreciation Awards Dinner & Ceremony: 6:30pm - 9:30pm

Thursday, November 9th

  • All Day Departures

Workshop Details:

W1:  Simplifying Cyber Security in a Converged Technology World

Presenters: Moses Anderson, ShieldIS; Rao Cherukuri, Device Authority; Vince Ricco, Axis Communications, & John Holleran, Dell EMC

From Small Systems to Enterprise Solutions, how do we determine the right level of security and how do we deploy this?  From simple camera hardening to edge device protection to overlaying an IT infrastructure, this session explores technology and methodology to provide appropriate cyber protection to match your solution requirements. By breaking down the challenging cyber security world to straightforward language, we will take a look at what cyber security looked like yesterday, today and in the future.

W2:  Two things that will change the way you do business in the mid-market

Presenters: Jennifer Aboukhalil, Axis Communications, Joacim Tullberg, Axis Communications & Ted Wilkinson, Axis Communications

Let’s shift the conversation from cameras to solutions and what that means for your business. In this session, Ted Wilkinson, National Sales Director, and Jennifer Aboukhalil, Partner Marketing Manager of Axis Communications, will introduce you to AXIS Camera Station Integrator Suite that will change your customer relationship from selling and installation to a whole lifecycle management approach. Gain a competitive advantage in the mid-market through Axis’ diversified offering of products, video management software, servers, accessories and so much more.

W3: From Cameras to Coffee: How Starbucks Evaluates Total Cost of Ownership

Presenters: Traegon Hon, Starbucks

How does a security system provide consumers with a cup of coffee? That’s what Starbucks must answer before seeking approval for any initiative. We are honored to have Traegon Hon, Director of Global Security Infrastructure at Starbucks Coffee Company, to share how he must view return on investment and total cost of ownership to answer just that.  

W4: Getting your organization to work smarter, not harder: leveraging Professional Services

Presenters: Mike Dunn, BSI; Patrik Pettersson, Axis Communications; Anthony Rocheford; Master Technologies Group & Matt Tyler, Wachter

Industry trends continue to support the claim that customers are increasingly looking for fully integrated solutions. How do you ensure you can get the biggest piece of the pie while maintaining appropriate overhead costs and without affecting employee morale?

Providing exceptional service is part of the answer. Each customer’s need is unique and with innovation moving so quickly, there are always new areas to learn such as new technologies, cybersecurity and interoperability.

Join this session to hear first-hand as our panelists discuss how their organizations are leveraging Axis Professional Services to work smarter, not harder.

At the end of this session you will be able to:

  • Answer this old age question: How do I differentiate myself from my competition?
  • Navigate the challenges of integrated and unique environments
  • Build a plan to develop long-term customer relationships beyond installation
  • Empower your organization to bring innovative capabilities to customized solutions

W5: Optimize your business with Axis tools

Presenters: Karl Radke, Axis Communications & Dave Tynan, Axis Communications

Increase your sales, maximize your competitiveness and empower your staff by using Axis’ latest suite of business tools. In this session, Karl Radke and Dave Tynan, Business Area Directors of Axis Communications, will share a dozen ways Axis tools can assist you and your staff in becoming more efficient, while at the same time increasing your scalability and building operational momentum.

W6:  How the Internet of Things can actually make your life easier

Presenters: Hakan Hansson, Axis Communications; James Marcella, Axis Communications; Mike Miles, Magnolia Cottage; Gary Schaefer, 2N USA & Kevin Wren, Rock Hill School

IoT. Connectivity. Assimilation. Sound complicated? Think again. In this session, we will take a look at the ease of integrating phone, radio, video, speakers and more. Efficient and effective communication is essential in today’s fast moving world. We will have guests who are currently deploying this technology and see how they are using it in real situations.

W7: Interactive Session! Sustainable Business Strategies & Corporate Social Responsibility

Presenters: Jeff Eichenlaub, Mission500; Mike Mathes, Convergint; Corey Tyriver, Security101 & Lora Wilson, Axis Communications

In this hands on session, Lora Wilson of Axis Communications, Jeff Eichenlaub of Mission500 and other industry leaders will reflect on existing company CSR strategies and discuss how these sustainable business practices create new business opportunities and help drive customer loyalty.  Additionally, attendees will participate in a socially responsible activity that will support a charitable organization in the Seattle area.


 **Agenda subject to change.
***All events and meals are for registered conference attendees only.