AXIS W100 Body Worn Camera wins Red Dot for high design quality

Press release
April 28, 2021
Axis Communications has been successful in the Red Dot Award: Product Design 2021. 

Since 1955 the distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. Axis Communications, is proud to announce that this year’s international jury has awarded AXIS W100 Body Worn Camera the 2021 Red Dot Award: Product Design, recognizing its high design quality.

Launched in 2020, the Axis body worn camera system-including the robust AXIS W100 Body Worn Camera, docking station and system controller-represented the company’s first entry into the body worn camera market. The solution was the result of extensive research and development, including the methodological approach Axis takes to the creation of new solutions refined through the company’s decades of experience, including numerous interviews with law enforcement and private security organizations.

“It’s gratifying for any product to receive such a prestigious design award, but particularly so for our body worn camera. As a new form factor for Axis, it created a number of design challenges, including finding the optimum combination of size, weight, the need for robustness and maximizing battery life,” said Jonas Sjögren, Industrial Design Manager, Axis Communications. “To get all these elements right, our research and iterative design process included numerous, invaluable conversations with customers, multiple product prototypes and a number of early-stage pilot projects.”

“It’s almost a year since we launched the new body worn solution, and feedback from customers has been overwhelmingly positive, demonstrating that the rigorous design approach was worth it! The award of this “Red Dot” is further endorsement of the team’s work, and very welcomed,” adds Fredrik Andersson, Global Product Manager, New Solutions Initiative, Axis Communications.

“The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year. The design of their products is excellent, in terms of both the aesthetic and the functionality,” said Dr. Peter Zec, Red Dot CEO Professor. “It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success.”

Evaluation platform for good design

The Red Dot Award: Product Design dates back as far as 1955 and recognizes the best products for a given year in the categories of Design Concept, Product Design and Brands & Communications. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinized the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity. 

Axis body worn camera in exhibitions, online and in the yearbook

AXIS W100 Body Worn Camera can be seen in the online exhibition on the Red Dot website from 21 June 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award winners and Axis Communications will be celebrated online.

From 22 June 2021, AXIS W100 Body Worn Camera will also be included in the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products are showcased. Visitors to the museum can experience the quality of the designs in a space that features contemporary design solutions and historical industrial architecture. The Red Dot Design Yearbook 2021/2022 comes out in August. The publication provides a comprehensive overview of the state of the art and trends in product design.

Read more about our award-winning camera
AXIS W100 Body Worn Camera
Chris Shanelaris, Public Relations Manager at Axis Communications US
For further information, please contact: Chris Shanelaris, Public Relations Manager, Americas, Axis Communications
Phone: 978-614-3023
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About Axis Communications

Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, intercom and audio systems. Axis has more than 3,8​00 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information about Axis, please visit our website